uCubd Mashups – New Way to Engage and Monetize

Posted on2 CommentsCategoriesGeneral Discussion, Interviews, Thoughts for Affiliates

Not too long ago I’ve learned of a Los Angeles-based company called uCubd, and got really interested in it because of two things: (i) cool technology, and (ii) the fact that their technology is already integrated with at least one affiliate program, the Amazon’s one. So, I sat down with one of the company’s co-founders, Read More …

Want Me to Speak at Affiliate Summit West 2011? Vote for Me!

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

My Affiliate Summit West 2010 experience was a blast. Almost full room at my “20 Affiliate Program Management Mistakes to Avoid” presentation [slide deck on SlideShare here], and comments like the below ones left in the feedback forms: Excellent, well-spoken, presented well, concise information, engaging. Very interesting! Brilliant presentation. Great session, Great examples. Great job! Read More …

Top 30 Affiliate Marketing Acronyms and Abbreviations

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

Be it EPC, CPA, CJ, PMA, or anything else, you want to be comfortable using the most popular affiliate marketing abbreviations if you’re involved in affiliate marketing in any capacity. I’ve put together the following list to make life slightly easier for everyone, but especially those who are fairly new to affiliate marketing. AM – Read More …

Gaiam Gives In-Depth Look at LinkShare New Advertiser Dashboard

Posted on2 CommentsCategoriesAffiliate Program Management, Interviews

A couple of days ago¬† (September¬† 21, 2010) LinkShare affiliate network has announced its completely new advertiser dashboard. To find out a merchant opinion on it, and get a little in-depth here, we chatted with one of LinkShare’s top advertisers — that also made the 2009 Internet Retailer’s 2009 Hot 100 Best Retail Websites and Read More …

4Food – Social Media Restaurant With Affiliate Program

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

A couple of weeks ago, Manhattan’s Theater District has seen a grand opening of 4food which some have already christened a “social media restaurant” meaning that there’s “both a brick-and-mortar hamburger joint in Manhattan, and a community-oriented Website that supports the restaurant.” SocialCitizens.org elaborates: …4food [is] a fast food restaurant that says “meals are necessarily Read More …

FTC Brings First Action Against Misleading Online Endorsements

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

Yesterday I received an “Advertising Alert” from Gary Kibel, a lawyer at Davis & Gilbert LLP (D&G). This alert brought to my attention a recent action taken by the Federal Trade Commission (FTC) against a public relations agency involving claims of misleading online endorsements. It is the first case of FTC bringing an action against Read More …