September 2010

uCubd Mashups – New Way to Engage and Monetize

Not too long ago I’ve learned of a Los Angeles-based company called uCubd, and got really interested in it because of two things: (i) cool technology, and (ii) the fact that their technology is already integrated with at least one affiliate program, the Amazon’s one. So, I sat down with […]

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Want Me to Speak at Affiliate Summit West 2011? Vote for Me!

My Affiliate Summit West 2010 experience was a blast. Almost full room at my “20 Affiliate Program Management Mistakes to Avoid” presentation [slide deck on SlideShare here], and comments like the below ones left in the feedback forms: Excellent, well-spoken, presented well, concise information, engaging. Very interesting! Brilliant presentation. Great

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Top 30 Affiliate Marketing Acronyms and Abbreviations

Be it EPC, CPA, CJ, PMA, or anything else, you want to be comfortable using the most popular affiliate marketing abbreviations if you’re involved in affiliate marketing in any capacity. I’ve put together the following list to make life slightly easier for everyone, but especially those who are fairly new

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Gaiam Gives In-Depth Look at LinkShare New Advertiser Dashboard

A couple of days ago  (September  21, 2010) LinkShare affiliate network has announced its completely new advertiser dashboard. To find out a merchant opinion on it, and get a little in-depth here, we chatted with one of LinkShare’s top advertisers — that also made the 2009 Internet Retailer’s 2009 Hot

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4Food – Social Media Restaurant With Affiliate Program

A couple of weeks ago, Manhattan’s Theater District has seen a grand opening of 4food which some have already christened a “social media restaurant” meaning that there’s “both a brick-and-mortar hamburger joint in Manhattan, and a community-oriented Website that supports the restaurant.” SocialCitizens.org elaborates: …4food [is] a fast food restaurant

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FTC Brings First Action Against Misleading Online Endorsements

Yesterday I received an “Advertising Alert” from Gary Kibel, a lawyer at Davis & Gilbert LLP (D&G). This alert brought to my attention a recent action taken by the Federal Trade Commission (FTC) against a public relations agency involving claims of misleading online endorsements. It is the first case of

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