Geno Prussakov on September 20th, 2010

A question came in from a person who is contemplating starting his own affiliate network: I am interested in starting my own Affiliate Network…  Having said this I do have a question for you.  On your page “Affiliate Program Software – Options to Consider” you list many platforms and recommend none. Traditionally, are the more [...]

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Geno Prussakov on September 19th, 2010

This is not the first time it is happening with me. So, I’ve decided to blog about it. Every once in a while, I get an affiliate application in, which does have a URL of the website (good thing), but when I try to review the website, I get a page that asks for login [...]

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Geno Prussakov on September 18th, 2010

Earlier this week, while listening to David Szetela’s and Brad Geddes’ How Adwords will be Affected by Google Instant podcast I’ve learned about a cool tool which lets you compare Google Suggest results — Web Seer. As we know, it is precisely Google Suggest (with its autocomplete function) that is at the core of Google [...]

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Geno Prussakov on September 17th, 2010

It’s Friday again, and in this week’s #FollowFriday blog post/list of mine I’d like to turn the spotlight to some of the top usability experts out there. As often is the case with these lists that I put together, the below one shouldn’t be read as any kind of ranking, but just as a compilation [...]

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Geno Prussakov on September 16th, 2010

I have received a very good question from a starting OPM (outsourced [affiliate] program manager). After a detailed preface on his attempts to get good clients, he wrote: Do you have any advice for a new affiliate manager? I mean, I know what I’m doing pretty much, and when I’ve found clients, they’ve chosen me [...]

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Geno Prussakov on September 15th, 2010

No matter what the communication piece (a 140-character-long tweet or a newsletter), or the context (affiliate-oriented, customer- or client-focused, etc), it will benefit from the following 3 Ps. In fact, I believe these 3 elements to be integral components of any effective communication. Let me illustrate each by looking at things in the context of [...]

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Geno Prussakov on September 14th, 2010

The launch of Google Instant (a new way of searching the Internet via Google, which is meant to save the end user between 2 and 5 seconds on each search) has produced a wide resonance which has touched nearly every area of digital marketing, but especially everything that is immediately influenced by search (paid or [...]

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Geno Prussakov on September 12th, 2010

A little over a week and a half ago, I blogged about my discoveries on the mobile traffic my website gets. In my case it accounted for some 3.5% of all my traffic, but this, in fact, meant thousands of mobile visitors every year. I ended that blog post with the following words: The fourth [...]

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Geno Prussakov on September 11th, 2010

Being a fairly active Twitter user, I know how much people appreciate short and easy-to-remember Twitter handles. It’s good for RTs, and any mentions of a Twitter user’s name in tweets. My current one (@eprussakov) may not an example of such a handle though. So, I’m thinking of possibly changing it. However, since those who [...]

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Geno Prussakov on September 10th, 2010

Over a year ago — soon after starting to play with Twitter — I recorded a video on using Twitter as an affiliate program support tool. Are you using it as one? Since it’s Friday again, I have decided to put together a list of Twitter accounts maintained by 20 online merchants (on both sides [...]

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