October 2010

15 Factors Detrimental to Affiliate Program Choice (Revisited)

In the beginning of August 2010, I wrote about the 15 factors that influence affiliate choice in picking a program. Today, as I was looking through my previously-posted polls, I’ve come across this one, and was happy to see that we’ve had more votes roll in since the time of […]

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Over 26 Percent of LinkShare Premium Advertisers in Auto Mode

I have conducted an experiment, and applied to 107 advertiser/merchant affiliate programs which are listed in LinkShare‘s “Premium Advertisers” section: The results were quite interesting: 18 merchants auto-approved me into their affiliate programs right away (i.e. without even seeing my website), 10 automatically declined my application (again, without even reviewing

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10 Neuromarketing Experts to Follow on Twitter

Neuromarketing is “the application of neuroscience to marketing”. It “includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements”. On a more general level, “neuromarketing also includes the use of neuroscience research

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Marriage of Mobile Affiliate Marketing and Pay Per Call

Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more

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How to Calculate Statistically Significant Sample Size

Every year we see multiple surveys being conducted around various areas of digital marketing, but sometimes when looking at the number of respondents, we think: “Nah… This is just too small of an audience to be indicative of the overall trend!” or “350 people they’ve surveyed can’t be sufficient enough

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Affiliate Marketing Spammers — Disgrace to Industry

I personally hate it — can’t help but recall how just recently I was explaining to my daughter that “hate” is a very strong verb (and she should be careful how she uses it), but here I mean it — when “affiliate marketing” is used in conjunction with words like “spam”

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5 KPIs for Affiliates to Analyze While Evaluating Programs

An affiliate has emailed me the following question: How do you evaluate affiliate programs against one another (e.g. how does Shareasale compare to Pricegrabber, etc.) First of all, ShareASale is an affiliate network (with 3000+ affiliate programs on it), while PriceGrabber, as far as I understand, runs an in-house-based affiliate

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