October 2010 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on October 31st, 2010

In the beginning of August 2010, I wrote about the 15 factors that influence affiliate choice in picking a program. Today, as I was looking through my previously-posted polls, I’ve come across this one, and was happy to see that we’ve had more votes roll in since the time of my last referring to this […]

Continue reading about 15 Factors Detrimental to Affiliate Program Choice (Revisited)

Geno Prussakov on October 30th, 2010

I have conducted an experiment, and applied to 107 advertiser/merchant affiliate programs which are listed in LinkShare‘s “Premium Advertisers” section: The results were quite interesting: 18 merchants auto-approved me into their affiliate programs right away (i.e. without even seeing my website), 10 automatically declined my application (again, without even reviewing my website), and the rest […]

Continue reading about Over 26 Percent of LinkShare Premium Advertisers in Auto Mode

Geno Prussakov on October 29th, 2010

Neuromarketing is “the application of neuroscience to marketing”. It “includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements”. On a more general level, “neuromarketing also includes the use of neuroscience research in marketing”. [source] This relatively […]

Continue reading about 10 Neuromarketing Experts to Follow on Twitter

Geno Prussakov on October 28th, 2010

Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more than $75,000 per month in […]

Continue reading about Marriage of Mobile Affiliate Marketing and Pay Per Call

Geno Prussakov on October 27th, 2010

Every year we see multiple surveys being conducted around various areas of digital marketing, but sometimes when looking at the number of respondents, we think: “Nah… This is just too small of an audience to be indicative of the overall trend!” or “350 people they’ve surveyed can’t be sufficient enough of a number to make […]

Continue reading about How to Calculate Statistically Significant Sample Size

Geno Prussakov on October 26th, 2010

I personally hate it — can’t help but recall how just recently I was explaining to my daughter that “hate” is a very┬ástrong verb (and she should be careful how she uses it), but here I mean it — when “affiliate marketing” is used in conjunction with words like “spam” or “spammer”. However, this happens, […]

Continue reading about Affiliate Marketing Spammers — Disgrace to Industry

Geno Prussakov on October 25th, 2010

About a week ago mThink has formed a Blue-Ribbon Panel for the Blue Book Top 20 ranking of leading performance marketing networks. I am privileged to be included in the crowd. The 14 members of the panel are as follows: Chris Trayhorn – Editor/Founder, Revenue Performance BLUE BOOK/mThink Heather Paulson – President, Paulson Management Evgenii […]

Continue reading about Affiliate Networks Blue Book Blue-Ribbon Panel

Geno Prussakov on October 24th, 2010

Quite a number of people have contacted me after the following tweet by Alicia Navarro: Thank you for your calls and emails. My car was indeed hit in downdown San Francisco (while on my recent West Coast visit), and the guy that hit me just ran off, nearly running over me (as I already stepped […]

Continue reading about San Francisco Traffic Accident

Geno Prussakov on October 23rd, 2010

A couple of days ago I’ve returned from ShareASale’s ThinkTank 2010, and it was an interesting experience. Not only because of the reasons listed in my previous “recap” post on the event, but also because many people couldn’t recognize me from the first glance. Here’s a good comment tweeted just yesterday by Greg Hoffman: Greg, […]

Continue reading about Clark Kent, Superman, and Geno in Glasses

Geno Prussakov on October 22nd, 2010

An affiliate has emailed me the following question: How do you evaluate affiliate programs against one another (e.g. how does Shareasale compare to Pricegrabber, etc.) First of all, ShareASale is an affiliate network (with 3000+ affiliate programs on it), while PriceGrabber, as far as I understand, runs an in-house-based affiliate program. So, it wouldn’t be […]

Continue reading about 5 KPIs for Affiliates to Analyze While Evaluating Programs