15 Factors Detrimental to Affiliate Program Choice (Revisited)

Posted on2 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

In the beginning of August 2010, I wrote about the 15 factors that influence affiliate choice in picking a program. Today, as I was looking through my previously-posted polls, I’ve come across this one, and was happy to see that we’ve had more votes roll in since the time of my last referring to this Read More …

Over 26 Percent of LinkShare Premium Advertisers in Auto Mode

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

I have conducted an experiment, and applied to 107 advertiser/merchant affiliate programs which are listed in LinkShare‘s “Premium Advertisers” section: The results were quite interesting: 18 merchants auto-approved me into their affiliate programs right away (i.e. without even seeing my website), 10 automatically declined my application (again, without even reviewing my website), and the rest Read More …

10 Neuromarketing Experts to Follow on Twitter

Posted on8 CommentsCategoriesGeneral Discussion

Neuromarketing is “the application of neuroscience to marketing”. It “includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements”. On a more general level, “neuromarketing also includes the use of neuroscience research in marketing”. [source] This relatively Read More …

Marriage of Mobile Affiliate Marketing and Pay Per Call

Posted on1 CommentCategoriesGeneral Discussion, Interviews

Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more than $75,000 per month in Read More …

Affiliate Marketing Spammers — Disgrace to Industry

Posted on2 CommentsCategoriesAffiliate Program Management, Spyware & Parasites, Thoughts for Affiliates

I personally hate it — can’t help but recall how just recently I was explaining to my daughter that “hate” is a very┬ástrong verb (and she should be careful how she uses it), but here I mean it — when “affiliate marketing” is used in conjunction with words like “spam” or “spammer”. However, this happens, Read More …

5 KPIs for Affiliates to Analyze While Evaluating Programs

Posted on8 CommentsCategoriesThoughts for Affiliates

An affiliate has emailed me the following question: How do you evaluate affiliate programs against one another (e.g. how does Shareasale compare to Pricegrabber, etc.) First of all, ShareASale is an affiliate network (with 3000+ affiliate programs on it), while PriceGrabber, as far as I understand, runs an in-house-based affiliate program. So, it wouldn’t be Read More …