November 2010

Amazon versus New York State: Appellate Court Decision

Earlier this month Davis & Gilbert LLP released a “taxation alert” on the subject of the so-called affiliate tax [more on the tax here], and particularly the case Amazon’s appeal regarding the tax’s constitutionality in the State of New York. The alert reads: In February 2009, the New York State […]

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Black Friday 2010 Online: 16 Percent Consumer Spending Increase

Yesterday from Shawn Collins post I’ve found out that the newest Coremetrics’ report on Black Friday 2010 online sales is out. This third annual “analysis of the online retail sector” outlined the trends in 2010 (as compared to Black Friday 2009), including the following bird’s-eye look at the state of

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Think Twice Before You Tweet: Dmitry Zelenin, Worm & Twitter

Not sure if you’re familiar with it or not, but in an attempt to be even closer to the public, the President of Russia, Dmitry Medvedev, has recently transformed his previously more official Twitter account into a more personal one [English version here]. The style of writing there is now

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2010 Gratitude Index. What Are You Thankful For?

Everyone — regardless of whether they celebrate Thanksgiving today or not — is thankful for something. Be it a spouse, children, parents, Facebook, affiliate marketing, or anything else, you gotta be thankful for something in life. Otherwise, can your living really be called life? In an attempt to systematize what

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Using Google Think Holiday in Your Marketing Research Yet?

Black Friday and Cyber Monday are just around the corner, and consumer interest (which started increasing as early as Summer this year) in both of these days and everything that’s connected with them is quickly growing. Not sure if you know about it or not, but Google has an awesome

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Affiliate Marketing for Dummies (or Beginners)

When you go to Google and type in “affiliate marketing”, one of the top suggestions is gonna be: Chances are that you’ve landed on this page precisely because you’ve chosen that “affiliate marketing for dummies” option. If you are trying to find out if there’s a “for Dummies” book (as

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Google Instant Previews: 7 Must-Read Commentaries

On November 9, 2010 Google Instant got enhanced with Instant Previews. Announcing the new functionality Google wrote: Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine. To use it,

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Black Friday Interest Comes Earlier. Marketers Adapt

Google Insights for Search is revealing an interesting pattern about people’s searches for “Black Friday” and related key phrases. From 2008 to 2010, the consumer interest in Black Friday deals has been moving to earlier dates every year (happening a month earlier every year). Here’s what Google has registered between

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