Amazon versus New York State: Appellate Court Decision

Posted onLeave a commentCategoriesAffiliate / Advertising Tax, General Discussion, Online Marketing

Earlier this month Davis & Gilbert LLP released a “taxation alert” on the subject of the so-called affiliate tax [more on the tax here], and particularly the case Amazon’s appeal regarding the tax’s constitutionality in the State of New York. The alert reads: In February 2009, the New York State Supreme Court issued a decision Read More …

Black Friday 2010 Online: 16 Percent Consumer Spending Increase

Posted on2 CommentsCategoriesOnline Marketing, Thoughts for Affiliates

Yesterday from Shawn Collins post I’ve found out that the newest Coremetrics’ report on Black Friday 2010 online sales is out. This third annual “analysis of the online retail sector” outlined the trends in 2010 (as compared to Black Friday 2009), including the following bird’s-eye look at the state of online sales: Online sales were Read More …

2010 Gratitude Index. What Are You Thankful For?

Posted onLeave a commentCategoriesGeneral Discussion

Everyone — regardless of whether they celebrate Thanksgiving today or not — is thankful for something. Be it a spouse, children, parents, Facebook, affiliate marketing, or anything else, you gotta be thankful for something in life. Otherwise, can your living really be called life? In an attempt to systematize what people are thankful for ThankfulFor.com Read More …

Affiliate Marketing for Dummies (or Beginners)

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

When you go to Google and type in “affiliate marketing”, one of the top suggestions is gonna be: Chances are that you’ve landed on this page precisely because you’ve chosen that “affiliate marketing for dummies” option. If you are trying to find out if there’s a “for Dummies” book (as in: from the world-famous Wiley’s Read More …

Google Instant Previews: 7 Must-Read Commentaries

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

On November 9, 2010 Google Instant got enhanced with Instant Previews. Announcing the new functionality Google wrote: Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine. To use it, click once on the magnifying Read More …

Black Friday Interest Comes Earlier. Marketers Adapt

Posted onLeave a commentCategoriesOnline Marketing

Google Insights for Search is revealing an interesting pattern about people’s searches for “Black Friday” and related key phrases. From 2008 to 2010, the consumer interest in Black Friday deals has been moving to earlier dates every year (happening a month earlier every year). Here’s what Google has registered between 2007 and 2010: in 2007 Read More …