November 2010

Classic Meme on Facebook: BBC List of Top 100 Must-Read Books

Yesterday a fellow affiliate marketer posted the following message on her Facebook wall: Have you read more than 6 of these books? The BBC believes most people will have read only 6 of the 100 books listed here… Instructions: Copy this into your NOTES. Bold those books you’ve read in […]

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Top 10 Online Retail Brands on Facebook & Twitter – 2010 List

Having analyzed the top retail brands (with online storefronts) who are actively engaging their customers via such social media channels as Facebook and Twitter, I have come up with my list of the top 10 for the year 2010. There’s a lot we can learn just by observing them. So

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Affiliate Networks Announce Holiday Deals and Offers

Coincidentally or not, but 3 of the 6 major US affiliate networks — and here I imply Commission Junction, LinkShare, buy.at, ShareASale, Google Affiliate Network and AvantLink — announced holiday deals and offers of their merchants on November 17, 2010. These are: LinkShare affiliate network (in a blog post): ShareASale

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Deals.com and MyType Profile Coupon Lovers & Avoiders [STUDY]

Having surveyed over 8,500 consumers on questions related to online coupon use, Deals.com together with MyType have released a very interesting study that many online marketers should find of help. The study profiles the demographics and psycho-graphics of both coupon “lovers” and coupon “avoiders.” One of the more surprising findings

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Yahoo Launches Search Clues to Compete with Google Trends

Thanks to Sharon Mostyn for retweeting the following tweet by Wil Reynolds: Apparently, this tool — a competitor of Google Trends —  has just been launched by Yahoo earlier this morning. In it’s blog Yahoo wrote about it: Yahoo! Clues is a new beta service that gives you a unique

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Most Influential Affiliate Summit West 2011 Speakers – Top 40

I’ve been using Klout pretty much since the first day it was launched. Now that in addition to Twitter influence they also analyze your Facebook activity, I love them even more. Today I sat down, analyzed 79 accounts of Affiliate Summit West 2011 speakers who are active both on Facebook

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7 Things Affiliate Program Manager Should Report On

When as a merchant you’re reviewing your affiliate program’s activity (I recommend doing this at least weekly), ask your affiliate manager to report on the following 7 things: Hits (or Clicks) — how many times the affiliate ad was clicked during any given time period Sales (number) — how many

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How Blackhat SEO Manipulates Searches Using Google Trends

Ever wondered how exactly blackhat SEO works? My brother has forwarded me a link to an excellent video shot by Sophos, which shows how they are taking advantage of the hottest/trending topics (on Google and Bing). The eventual goal is to infect your computer with malware (and ultimately, get your

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Lack of Advance Affiliate Equipping for Holiday Season 2010

I know, more than likely this has been happening during previous years too, but this year I can witness it first-hand (a month ago I’ve opened affiliate accounts with all major affiliate networks) — multiple merchants are guilty of lousy advance planning and/or advance equipping of their affiliates with the

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