A/B Split Testing: Definition and Popular Tools - Affiliate Marketing Blog by Geno Prussakov

A/B split testingKnown under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields lower bounce rate and better conversions (sales, leads, subscriptions, sign-ups, etc) — to go with the better performing page (or page element).

If you’re in online marketing (either as an online merchant, affiliate, or any other type of digital marketer) you must be testing.

Today I’d like to bring you a list 10 popular testing tools that will help you test the different versions of your landing pages (some of the below tools are free, while others are quite affordable):

  1. Google Website Optimizer – http://google.com/websiteoptimizer/
  2. Visual Website Optimizer – http://visualwebsiteoptimizer.com/
  3. LiveBall – http://ioninteractive.com/liveball-landing-page-software/
  4. A/Bingo – http://bingocardcreator.com/abingo
  5. PickFu – http://pickfu.com/
  6. Vertster – http://www.vertster.com/
  7. Unbounce – http://unbounce.com/
  8. Sitespect’s A/B Testing – http://www.sitespect.com/
  9. Five Second Test – http://fivesecondtest.com/
  10. Vanity – http://vanity.labnotes.org/

If I have missed a tool that must be mentioned here, please do post about it in the “Comments” below.

About Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

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9 Responses to “A/B Split Testing: Definition and Popular Tools”

  1. Deniz says:

    Hi Geno,

    I think “Vertster” go to Pickfu via vertster link. Nice list by the way thank you.

  2. Karol K. says:

    That’s a great list. A couple of months ago I created a tool for checking the statistical significance of an A/B split test. It’s nowhere near as complex as the other apps on your list, but it might come helpful.


  3. There are SO many out there and more popping up all the time. We’ve got a pretty good list at WhichTestWon: http://whichtestwon.com/techguide

    Thanks for sharing these!

    Natalie Tomasso
    Senior Reporter

  4. Dave says:

    Have you looked at Optimizely? It’s an awesome tool!

  5. Geno says:

    Natalie, I’m a big fan of WhichTestWon.com, but didn’t know you have that list up. Thanks for mentioning it.

    Dave, no I’ve never heard of Optimizely. Thanks for mentioning it. Off to check it out…

  6. Mags says:

    I am a big fan of Visual Website Optimizer. It’s a great tool and so straight forward. It really saves my time and I still can believe that even small tweaks can make such a huge difference in conversion- rate. Thank you for the list, Geno

  7. Geno says:

    You’re most welcome, and thank you for your feedback on Visual Website Optimizer, Mags.

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