A/B Split Testing: Definition and Popular Tools

Posted on9 CommentsCategoriesGeneral Discussion, Online Marketing

A/B split testingKnown under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields lower bounce rate and better conversions (sales, leads, subscriptions, sign-ups, etc) — to go with the better performing page (or page element).

If you’re in online marketing (either as an online merchant, affiliate, or any other type of digital marketer) you must be testing.

Today I’d like to bring you a list 10 popular testing tools that will help you test the different versions of your landing pages (some of the below tools are free, while others are quite affordable):

  1. Google Website Optimizer – http://google.com/websiteoptimizer/
  2. Visual Website Optimizer – http://visualwebsiteoptimizer.com/
  3. LiveBall – http://ioninteractive.com/liveball-landing-page-software/
  4. A/Bingo – http://bingocardcreator.com/abingo
  5. PickFu – http://pickfu.com/
  6. Vertster – http://www.vertster.com/
  7. Unbounce – http://unbounce.com/
  8. Sitespect’s A/B Testing – http://www.sitespect.com/
  9. Five Second Test – http://fivesecondtest.com/
  10. Vanity – http://vanity.labnotes.org/

If I have missed a tool that must be mentioned here, please do post about it in the “Comments” below.

9 thoughts on “A/B Split Testing: Definition and Popular Tools

  1. Natalie, I’m a big fan of WhichTestWon.com, but didn’t know you have that list up. Thanks for mentioning it.

    Dave, no I’ve never heard of Optimizely. Thanks for mentioning it. Off to check it out…

  2. I am a big fan of Visual Website Optimizer. It’s a great tool and so straight forward. It really saves my time and I still can believe that even small tweaks can make such a huge difference in conversion- rate. Thank you for the list, Geno

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