January 2011 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on January 31st, 2011

There has been much talk and worry about the ‘Do Not Track’ legislation proposed by Federal Trade Commission in early December 2010, and now that Google’s Chrome and Mozilla’s Firefox both have plugins/features to block certain types of third party cookies (and we also know that Internet Explorer 9 is gonna have it too) the […]

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Geno Prussakov on January 28th, 2011

What is a hashtag in the first place? Twitter itself defines this # sign as a symbol “used to mark keywords or topics in a Tweet…  created organically by Twitter users as a way to categorize messages” [source]. As The New Yorker put it Twitter hashtags are “used to mark phrases or names, in order […]

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Geno Prussakov on January 27th, 2011

Yesterday Shawn Collins uploaded hundreds of great Affiliate Summit West 2011 pictures to Flickr [which, by the way, prompted me to finally get a Flickr page of my own]. I’ve looked through many of them, and picked 7 that just must have stories behind them! Maybe they don’t, but they definitely look like they should. […]

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Geno Prussakov on January 26th, 2011

While there are multiple ways to define cliché in light of our context here I personally prefer the following one: “A trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity.” [source] I’ve added the emphasis/underlining to the above definition on purpose. Someone said that you never […]

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Geno Prussakov on January 25th, 2011

A couple of days ago I’ve learned about LuckyLocal.com. They position themselves as a local shopping API solution for affiliates. Similar to datafeed-import tools/services like GoldenCAN and PopShops, but with a local twist. Here’s my brief look at how it works for affiliates: You open an account with them, and just as at GoldenCAN and […]

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Geno Prussakov on January 24th, 2011

The History Channel defines Valentine’s Day as “a holiday that celebrates love observed by exchanging candy & gifts” [source]. And this morning — three weeks before the holiday — newsletters from a number of flowers- gifts- and chocolate-related merchants have landed in affiliate inboxes. In their newsletters merchants are informing their affiliates of various sales […]

Continue reading about 5 Things Your Affiliates Want for Holidays

Geno Prussakov on January 23rd, 2011

A new affiliate program manager has emailed me the following question (about corresponding with affiliates): How often should I follow up? I don’t want to seem like a stalker. It’s a very good (and an important) question, as affiliates will frequently not reply to your very first email, and follow-ups really are extremely important. I […]

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Geno Prussakov on January 22nd, 2011

In case you haven’t yet heard of Unguru.me, it’s a project started earlier this month by Jim Kukral and Shawn Collins to establish a “community for small businesses to network and learn (without the hype)” and they have recently released their 2011 Unguru.me Report. The main question they tried answer with it was “What Do […]

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Geno Prussakov on January 21st, 2011

Yesterday Josh Braaten, an Online Marketing Manager at Rasmussen College who also writes about SEO and web analytics on Big Picture Web tweeted: His tweet was a part of our brief conversation on how some of the online marketing-related professions are being misunderstood by people, but the wording of it got me really interested. So […]

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Geno Prussakov on January 20th, 2011

I know the parallel may seem strange at first, but there are actually a number of shared key points in these two tasks, and as someone who has been fighting a nasty flu over the past few days, and working in affiliate marketing for close to 9 years, I’d like to list the similarities in […]

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