Will FTC’s ‘Do Not Track’ Proposal Affect Affiliate Marketing?

Posted on14 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

There has been much talk and worry about the ‘Do Not Track’ legislation proposed by Federal Trade Commission in early December 2010, and now that Google’s Chrome and Mozilla’s Firefox both have plugins/features to block certain types of third party cookies (and we also know that Internet Explorer 9 is gonna have it too) the Read More …

10 Clichés Affiliate Managers Should Avoid At All Costs

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

While there are multiple ways to define cliché in light of our context here I personally prefer the following one: “A trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity.” [source] I’ve added the emphasis/underlining to the above definition on purpose. Someone said that you never Read More …

Local Shopping API for Affiliates is Here

Posted on9 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

A couple of days ago I’ve learned about LuckyLocal.com. They position themselves as a local shopping API solution for affiliates. Similar to datafeed-import tools/services like GoldenCAN and PopShops, but with a local twist. Here’s my brief look at how it works for affiliates: You open an account with them, and just as at GoldenCAN and Read More …

5 Things Your Affiliates Want for Holidays

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion

The History Channel defines Valentine’s Day as “a holiday that celebrates love observed by exchanging candy & gifts” [source]. And this morning — three weeks before the holiday — newsletters from a number of flowers- gifts- and chocolate-related merchants have landed in affiliate inboxes. In their newsletters merchants are informing their affiliates of various sales Read More …

5 Reasons Why SEO Experts Curse Affiliates

Posted on5 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

Yesterday Josh Braaten, an Online Marketing Manager at Rasmussen College who also writes about SEO and web analytics on Big Picture Web tweeted: His tweet was a part of our brief conversation on how some of the online marketing-related professions are being misunderstood by people, but the wording of it got me really interested. So Read More …