January 2011

Will FTC's 'Do Not Track' Proposal Affect Affiliate Marketing?

There has been much talk and worry about the ‘Do Not Track’ legislation proposed by Federal Trade Commission in early December 2010, and now that Google’s Chrome and Mozilla’s Firefox both have plugins/features to block certain types of third party cookies (and we also know that Internet Explorer 9 is […]

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10 Clichés Affiliate Managers Should Avoid At All Costs

While there are multiple ways to define cliché in light of our context here I personally prefer the following one: “A trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity.” [source] I’ve added the emphasis/underlining to the above definition on purpose.

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Local Shopping API for Affiliates is Here

A couple of days ago I’ve learned about LuckyLocal.com. They position themselves as a local shopping API solution for affiliates. Similar to datafeed-import tools/services like GoldenCAN and PopShops, but with a local twist. Here’s my brief look at how it works for affiliates: You open an account with them, and

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5 Things Your Affiliates Want for Holidays

The History Channel defines Valentine’s Day as “a holiday that celebrates love observed by exchanging candy & gifts” [source]. And this morning — three weeks before the holiday — newsletters from a number of flowers- gifts- and chocolate-related merchants have landed in affiliate inboxes. In their newsletters merchants are informing

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5 Reasons Why SEO Experts Curse Affiliates

Yesterday Josh Braaten, an Online Marketing Manager at Rasmussen College who also writes about SEO and web analytics on Big Picture Web tweeted: His tweet was a part of our brief conversation on how some of the online marketing-related professions are being misunderstood by people, but the wording of it

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