Medvedev, Russia’s Investment Climate and Affiliate Marketing

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Over the past few years, the investment attractiveness of Russia and its markets have improved, but there’s still a lot of room to grow. Yesterday (on March 30, 2011), the President of the country proposed a 10-step plan on how to improve Russia’s investment climate [tweeting about it as well], preceding it with some solid Read More …

Salesforce Acquires Radian6, Line Between Social & CRM Blurring

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Earlier this morning Business Insider reported: Salesforce just spent $276 million in cash and $50 million in stock to acquire Radian6, which makes tools for big companies to monitor their social media presence, the company has just announced. While not being as dollar-impressive as the acquisition I’ve written about yesterday, this one is quite significant Read More …

eBay’s Acquisition of GSI Commerce & Its Ecommerce Implications

Posted on4 CommentsCategoriesGeneral Discussion, Online Marketing

Yesterday, shortly after the announcement of eBay’s plans to acquire GSI Commerce (a $2.4 billion deal), a friend, colleague and former director of Econsultancy US, Rebecca Lieb, tweeted: GSI Commerce has a number of impressive assets, including an affiliate network they acquired in late 2009, and “180 clients including 31 of the Internet Retailer Top Read More …

Pay Per Call Marketing: Adoption by Financial Services Industry

Posted on3 CommentsCategoriesInterviews, Online Marketing

Earlier this morning a new RingRevenue press release has hit the wire. It covers how financial services marketers are benefiting from call performance marketing, and also introduces a white paper case study on financial services. The white paper is an interesting read, discussing the challenges facing financial services marketers today and detailing how Progrexion Marketing Read More …

Merchant to Pay FTC $250,000 Over Missing Affiliate Disclosures

Posted on7 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

On Saturday my Google Alerts notified me of an article at lexology.com which talked about a merchant agreeing to settle with the Federal Trade Commission (FTC), having “signed a consent agreement and agreed to pay $250,000 for deceptively representing that endorsements … that were posted on blogs or other websites created by Legacy’s affiliates.” Sad Read More …