April 2011 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on April 29th, 2011

A merchant who is setting up a new affiliate program wrote to me: I’ve read your new book, and am determined to create a 100% affiliate-friendly program, welcoming affiliates from all U.S. states. I understand that Amazon tax is a problem that many affiliates are concerned about. We are happy to collect the tax, making […]

Continue reading about Affiliate-Friendly Way of Handling Affiliate Tax

Geno Prussakov on April 28th, 2011

Many of you have already heard of my newest book, Affiliate Program Management: An Hour a Day, a step-by-step manual on setting up, launching, and managing affiliate programs. It has already hit bestseller lists, received a number of interesting reviews, and I am excited to see all of this… However, to make things exciting not […]

Continue reading about $1,600 [edit: $1,700] Affiliate Book Photo Contest

Geno Prussakov on April 27th, 2011

When an affiliate takes time to post their thoughts on what annoys them, merchants should take heed… Such is the case with Logan Thompson’s recent 10 Reasons Affiliates Don’t Like Your Website blog post, and I fully agree with Joe Sousa’s tweet: In addition to the 10 website-related concerns that Logan has outlined in his […]

Continue reading about 20 Reasons For Affiliates Not To Work With Certain Merchants

Geno Prussakov on April 26th, 2011

An affiliate program manager who is working on her affiliate program agreement wrote: I was looking through your site and the sample TOS you provide and came across paragraph 8.4. Two quick questions: Should we not allow our affiliates to have popups/popunders (even surveys)? Should we allow our affiliates to use cloaking codes to redirect […]

Continue reading about Unwanted Affiliate Behavior To Watch Out For

Geno Prussakov on April 25th, 2011

If you’ve got great content, and 5 minutes of time to convert it from whatever format into DOC, PRC, or PDF (and a few other formats are supported too), you must consider self-publishing an Amazon Kindle book of your own. Why Kindle? Because (1) it’s free publishing, (2) Kindle books are made “available for purchase […]

Continue reading about How to Self-Publish an Amazon Kindle Book

Geno Prussakov on April 22nd, 2011

It is always fascinating to analyze who influences your thoughts (and, ultimately, actions!), and via what means. One of the channels through which mine are influenced is Twitter. Klout is telling me that when it comes to Twitter I’m most influenced by @sunshinetricia @esnagel @smallbiztrends @thegrok and @rehan. Awesome list! However, since some believe the […]

Continue reading about This Week’s 10 Most Retweeted Folks on My List

Geno Prussakov on April 21st, 2011

A year ago when blogging about communication with affiliates at Econsultancy.com I summarized that while electronic messaging is by far the most preferred method (by affiliates), “the second avenue you want to be actively utilizing is your own company’s website” because almost 22% of affiliates [AffStat 2010 data] chose it by voting for either company […]

Continue reading about Affiliate Program Managers Must Blog. Here’s Why…

As strange as it sounds, the vast majority of merchants from the Internet Retailer’s Top 500 list do not have mobile websites. Earlier this week The New York Times wrote: The potential for added revenue from mobile sales remains huge, retailers believe. EBay said that in 2010 it generated almost $2 billion in mobile sales, […]

Continue reading about 88 Percent of Top Online Retailers Are Not Mobile-Friendly. Are You?

Geno Prussakov on April 19th, 2011

Yesterday’s issue of The Sacramento Bee, the capitol newspaper for California, contained an editorial which I simply couldn’t miss. Let’s start right with an excerpt from it: Amazon.com had $34 billion in sales last year, and is the world’s largest Internet retailer. Sadly, it remains a corporate citizen of questionable ethics. …The company bases its […]

Continue reading about California “Amazon Tax” Will Hurt 10,000 Small Businesses

It is always exciting to read reviews of your book, but especially so when we’re talking the very first reviews, and when they are coming from such authoritative sources as the ones that I’d like to highlight today. Last week Ann Smarty of the Search Engine Journal took the time (thank you, Ann!) to review […]

Continue reading about Small Business Trends & Search Engine Journal Review Prussakov’s Book