May 2011

How to Evaluate Affiliate Applications

I am currently training an in-house affiliate program manager who has been hired to manage an affiliate program in the Flowers & Gifts vertical/category. As we’re going through the process, she is asking some good questions. Her following ones about affiliate applications inspired this blog post: What type of affiliates […]

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[Video] Presentation on Datafeed Affiliates at Russian Internet Forum

Many of my readers know that I’m Russian, but very (I mean very) few have ever heard me speak Russian. I actually do, but regardless of my frequent conference appearances I have never given a presentation/speech in Russian. I had a chance to do so at the recent Russian Internet

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Affiliate Marketing Program Yield: Stats and Conclusions

Typically, yield is being used as an investment term that reflects a return on investment (ROI) normally expressed as a percentage, and tied to a period of time. Since ROI is what affiliate marketing is all about, a week ago I asked merchants to help me determine the yield (or

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Yandex Goes Public Reaping 55 Percent First-Day Gain

Earlier this morning I tweeted: Yes, Yandex is sometimes also called “the Google of Russia” and rightfully so. It’s more than just a search engine which owns some 64% of Russia’s search market (versus Google’s 22%) . It also offers an array of other highly-demanded services (dictionaries/machine translation, maps similar

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Analyze Affiliate Feedback (on ShareASale) to Prevent Affiliate Fraud

Affiliate fraud can take can take different forms. Most of them as well as the ways to prevent these from happening were discussed here. Today I’d like to draw affiliate program managers’ attention to one particular feature available to merchants on one particular network. I am a strong believer that

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Microblogging Milestone & Affiliate Marketing Word Associations

Wow… It seems that I’ve grown into a pretty talkative microblogger. Per #wdyjt, I’ve been on Twitter for 1,041 days, and in the course of this time I’ve already tweeted for 15,000 times: It has been a greatly rewarding experience, and I highly recommend microblogging to everyone who loves making

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What Part of Online Sales Can Affiliates Generate?

Over two years ago replying to a question of what percentage of sales an affiliate program can bring I wrote: Much depends on (a) the size of the business at the point of starting the affiliate program, and (b) the niche in which the business operates. In reality, it is

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Prussakov to Speak at Affiliate Summit East 2011 in New York

One of the conferences that I personally enjoy the most is Affiliate Summit. It is a U.S. affiliate marketing conference (the biggest of its kind) run twice a year: in Las Vegas each January, and in the New York City in August. The upcoming one in New York — which

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