How to Evaluate Affiliate Applications

Posted onLeave a commentCategoriesAffiliate Program Management

I am currently training an in-house affiliate program manager who has been hired to manage an affiliate program in the Flowers & Gifts vertical/category. As we’re going through the process, she is asking some good questions. Her following ones about affiliate applications inspired this blog post: What type of affiliates do you decline? One application Read More …

Affiliate Marketing Program Yield: Stats and Conclusions

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Online Marketing

Typically, yield is being used as an investment term that reflects a return on investment (ROI) normally expressed as a percentage, and tied to a period of time. Since ROI is what affiliate marketing is all about, a week ago I asked merchants to help me determine the yield (or percentage of sales) that their Read More …

Yandex Goes Public Reaping 55 Percent First-Day Gain

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

Earlier this morning I tweeted: Yes, Yandex is sometimes also called “the Google of Russia” and rightfully so. It’s more than just a search engine which owns some 64% of Russia’s search market (versus Google’s 22%) . It also offers an array of other highly-demanded services (dictionaries/machine translation, maps similar to Google’s, blog monitoring, and Read More …

Analyze Affiliate Feedback (on ShareASale) to Prevent Affiliate Fraud

Posted onLeave a commentCategoriesAffiliate Program Management

Affiliate fraud can take can take different forms. Most of them as well as the ways to prevent these from happening were discussed here. Today I’d like to draw affiliate program managers’ attention to one particular feature available to merchants on one particular network. I am a strong believer that good work deserves good praise. Read More …

Microblogging Milestone & Affiliate Marketing Word Associations

Posted on2 CommentsCategoriesGeneral Discussion

Wow… It seems that I’ve grown into a pretty talkative microblogger. Per #wdyjt, I’ve been on Twitter for 1,041 days, and in the course of this time I’ve already tweeted for 15,000 times: It has been a greatly rewarding experience, and I highly recommend microblogging to everyone who loves making connections, educating yourself on an Read More …