May 2011 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on May 31st, 2011

I am currently training an in-house affiliate program manager who has been hired to manage an affiliate program in the Flowers & Gifts vertical/category. As we’re going through the process, she is asking some good questions. Her following ones about affiliate applications inspired this blog post: What type of affiliates do you decline? One application […]

Continue reading about How to Evaluate Affiliate Applications

Geno Prussakov on May 30th, 2011

You know the phrase “you don’t get a second chance to make a first impression”? Well, it is exactly the same way with affiliate program descriptions: an affiliate will rarely give it a second look if it has made a bad impression during the very first read. Being the first detailed page on what your […]

Continue reading about 5 Claims That Turn Affiliates Off

Many of my readers know that I’m Russian, but very (I mean very) few have ever heard me speak Russian. I actually do, but regardless of my frequent conference appearances I have never given a presentation/speech in Russian. I had a chance to do so at the recent Russian Internet Forum in St. Petersburg, and […]

Continue reading about [Video] Presentation on Datafeed Affiliates at Russian Internet Forum

Geno Prussakov on May 27th, 2011

Typically, yield is being used as an investment term that reflects a return on investment (ROI) normally expressed as a percentage, and tied to a period of time. Since ROI is what affiliate marketing is all about, a week ago I asked merchants to help me determine the yield (or percentage of sales) that their […]

Continue reading about Affiliate Marketing Program Yield: Stats and Conclusions

Geno Prussakov on May 26th, 2011

In preparation for a4uexpo Europe, which is gonna take place in less than two weeks in Munich, Germany, today I’d like to share a bit of data on what to expect from my session (which you may attend on June 7 in Ballroom A at 14:45–15:45), a coupon code to use while registering, and a […]

Continue reading about a4uexpo Europe: Coupon, Interview & Book Giveaway

Geno Prussakov on May 25th, 2011

Earlier this morning I tweeted: Yes, Yandex is sometimes also called “the Google of Russia” and rightfully so. It’s more than just a search engine which owns some 64% of Russia’s search market (versus Google’s 22%) . It also offers an array of other highly-demanded services (dictionaries/machine translation, maps similar to Google’s, blog monitoring, and […]

Continue reading about Yandex Goes Public Reaping 55 Percent First-Day Gain

Affiliate fraud can take can take different forms. Most of them as well as the ways to prevent these from happening were discussed here. Today I’d like to draw affiliate program managers’ attention to one particular feature available to merchants on one particular network. I am a strong believer that good work deserves good praise. […]

Continue reading about Analyze Affiliate Feedback (on ShareASale) to Prevent Affiliate Fraud

Geno Prussakov on May 23rd, 2011

Wow… It seems that I’ve grown into a pretty talkative microblogger. Per #wdyjt, I’ve been on Twitter for 1,041 days, and in the course of this time I’ve already tweeted for 15,000 times: It has been a greatly rewarding experience, and I highly recommend microblogging to everyone who loves making connections, educating yourself on an […]

Continue reading about Microblogging Milestone & Affiliate Marketing Word Associations

Geno Prussakov on May 20th, 2011

Over two years ago replying to a question of what percentage of sales an affiliate program can bring I wrote: Much depends on (a) the size of the business at the point of starting the affiliate program, and (b) the niche in which the business operates. In reality, it is next to impossible to quote […]

Continue reading about What Part of Online Sales Can Affiliates Generate?

Geno Prussakov on May 19th, 2011

One of the conferences that I personally enjoy the most is Affiliate Summit. It is a U.S. affiliate marketing conference (the biggest of its kind) run twice a year: in Las Vegas each January, and in the New York City in August. The upcoming one in New York — which will be held on August […]

Continue reading about Prussakov to Speak at Affiliate Summit East 2011 in New York