Earlier this morning I’ve had a privilege of speaking at the Russian Internet Forum at St. Petersburg in the in the city’s largest conference hotel (and we’re talking a city with a population of over 5 million people), Pribaltiyskaya. I must admit, I’ve been impressed. The conference has had 3,128 […]
Russia Open to Performance Marketing, But Lacks Basics… Read More »
In case you haven’t yet heard, Affiliates4u.com has released its 2011 “Performance Marketing Guide”, and I’ve just picked up my copy. It is an impressive 143-pages-long reference book on all things performance marketing, and the best part of it is that it’s available for a free-of-charge download (so, it’s an
Performance Marketing Guide 2011 – Free Downloadable Affiliate eBook Read More »
At the end of last week Rae Hoffman-Dolan (aka “Sugarrae”) has published an excellent infographic explaining what affiliate marketing is, and how exactly it works. Before Rae’s “step by step visual” the one that I’ve seen used more frequently than anything else was this one and variations of it (example
What is Affiliate Marketing: New Infographic & Additional Contexts Read More »
Affiliate marketing is still very new in Russia. Its slow development is largely conditioned by the specifics of the Russian Internet (aka Runet) in general, and ecommerce problems in particular (e.g.: world-famous hacking and spamming, abundance of phishing, lack of consumer trust in online credit card processing, etc). Having found
Speaking on Affiliate Marketing at Russian Internet Forum St Petersburg Read More »
Enhancing conversion with consumer reviews isn’t a new idea. It always works, even to the point of negative reviews having a positive effect on sales. Empowering affiliates to quickly put reviews (thematically-sorted across different merchants) to good use, and doing this in a manner than helps merchants monitor affiliate compliance
SearchReviews Launches Innovative Affiliate Tool for Consumer Reviews Read More »
Over the past two years there has been some confusion as to what it is exactly that I primarily do. People have been asking me if I still manage affiliate programs, or not… and I thought it’d be a good idea to underscore it once again: I most certainly do.
I Still Manage Affiliate Programs! Call Me to Fix Yours. Read More »
When I type in nearly any affiliate network‘s name, among the top suggestions I see [affiliate network]+”scam” search phrases: This isn’t surprising. Why? Here’s a true story: two days ago I had a merchant approach me. The beginning of our dialogue could be condensed as follows: Merchant: We are looking
Don't Blame Affiliate Network for Not Growing Your Program Read More »
Four days ago Affiliate Summit opened up public voting on sessions proposed for the summer 2011 New York City summit, or Affiliate Summit East 2011. Voting will be open through Friday, May 13, 2011… Speakers for Affiliate Summit will be chosen based on the combined votes from the public, votes
Want to See Me at Affiliate Summit East 2011? Please Vote. Read More »
Definitions first: pod·cast /ˈpädˌkast/ Noun: A program (as of music or talk) made available in digital format for automatic download over the Internet [source] There is an array of affiliate marketing-related podcasts all around the place, and to help you navigate the ocean, I’ve decided to put together a list
10+ Affiliate Marketing Podcasts to Follow in 2011 Read More »
When a friend or family member asks you: “So, what exactly is it that you do for living?” what do you reply? How do you explain affiliate marketing to someone who has never heard of it? I love how Eric Nagel puts it in the header of his blog: defining
How Do You Explain Affiliate Marketing If Someone Never Heard of It? Read More »