June 2011 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on June 30th, 2011

Since my last post on the bad news from California, Governor Brown has signed the bill [more here], while Amazon has announced its decision to cut ties with its California-based affiliates (which includes not only affiliates of Amazon.com, but also of all its subsidiaries, such as Audible.com, Endless.com, Zappos.com, 6pm.com, and others). As an example, […]

Continue reading about The Aftermath of California Affiliate Nexus Tax Law

Bad news has just come from the state of California — the affiliate nexus tax, which I frequently cover in my blog, seems to be on the threshold of materializing. No, not into cash — the state treasurer is right on the money when saying that the online sales tax revenue is good in theory, […]

Continue reading about Bad News from California: Affiliate Nexus Tax Law on the Threshold

Geno Prussakov on June 28th, 2011

It’s been a while since I have had a contest that didn’t require you to do much but post an answer to a question/riddle… So, I’ve decided to put one together for you today. Below you will find three photographs which have been taken within a 10 minute period. You want to guess the place […]

Continue reading about Contest: Guess Place and Time, Win My Newest Book

I was asked this before, but ever since the launch of Affilinomics the volume of these questions increased substantially. Every second prospect I talk to asks something along the following lines: So is your company like the Commission Junctions of the world? Or do your services differ from what they do? The short answer is […]

Continue reading about Affiliate Program Management, Audit and Consulting from Affilinomics

Geno Prussakov on June 24th, 2011

Many people blog these days, but in very few instances can I say that I enjoy every post that this or that blogger puts up. There are, however, bloggers out there that I follow daily (or as frequently as they post), and anxiously wait for their next post. Every time they write I either learn […]

Continue reading about Top 10 Marketing & E-commerce Blogs On My 2011 List

Geno Prussakov on June 23rd, 2011

We may argue about the effectiveness of social media presence/campaigns for business promotion and sales generation, but one thing that no one seems to doubt is that it is one of the hottest topics in present-day marketing. Whether fueled by a global hype or not, but Google Instant keeps popping suggestions on social media marketing […]

Continue reading about Social Media Marketing: Hype or the Real Deal?

Geno Prussakov on June 22nd, 2011

A recent post by Lisa Barone gave me an idea for this one. She wrote about the questions customer would typically ask prior to committing to do business with a company. With affiliates it’s the same way — there are a number of things they want to know prior to deciding to join your affiliate […]

Continue reading about 15 Questions to Answer About Your Affiliate Program

I’m honored, and can’t help but blog about the latest two reviews of my newest book published less than a week apart. Why? Well, first and foremost, because because of the people they came from. Last Wednesday Todd Farmer, winner of Affiliate Summit’s 2011 Affiliate Marketing Legend award [more on these awards here], posted his […]

Continue reading about Todd Farmer & Kirsty McCubbin Review “Affiliate Management Hour”

Geno Prussakov on June 20th, 2011

Nearly everyone knows that some 25% of all online sales, and for many book titles 50% or more of their sales [source] happen on Amazon.com. Amazon also ranks books by sales, and I thought it’d be interesting to go to the e-tail giant’s website, and see what are the top five books on affiliate marketing. […]

Continue reading about Top 5 Affiliate Marketing Books

Geno Prussakov on June 17th, 2011

While some may say there is a million and one reason to attend conferences, when it comes to conferences on marketing I like every attended trade show to bring measurable results. Then it has a truly positive ROI in my eyes (hence, a good reason to be there). Just as 74% of CEOs I believe […]

Continue reading about Main Reasons to Attend Marketing Conferences