Bruce Maiman Misportrays Affiliate Marketing

Posted on9 CommentsCategoriesAffiliate / Advertising Tax, Online Marketing

Yesterday (July 24) in his Sacramento Bee column Bruce Maiman provided his viewpoint of the whole “Amazon tax” situation. Among other things in his article he made a statement of affiliate marketing which I simply cannot miss. Maiman wrote: …Another claim: The law punishes thousands of California small businesses affiliated with Amazon. To explain: Affiliate Read More …

US Affiliate Networks on Twitter and Facebook

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing, Thoughts for Affiliates

It’s Friday again, and in the best traditions of Twitter #FollowFriday today I’d like to bring you a list of US affiliate networks which are actively using Twitter to keep both affiliates and merchants up-to-date with their latest news, developments, blog posts, and so on… I see that in 2009 Zac posted his compilation of Read More …

Sixteen Thousand Tweets Later: Five Wins and Zero Losses

Posted on9 CommentsCategoriesGeneral Discussion, Online Marketing

I’ve just hit a milestone — 16,000 tweets: Assuming that on every one of those 16,000 tweets I spent some 10 seconds, that’s 160,000 seconds, or 2,667 minutes, or nearly 44.5 hours spent tweeting. One would think: “what a waste of time!” writing these hours into the “Losses” column. I disagree. Looking back, and analyzing Read More …

How Affiliate Marketing Provides High Job Satisfaction: Case Study

Posted on6 CommentsCategoriesAffiliate Program Management, Online Marketing, Thoughts for Affiliates

Yesterday Jeremy Dean, a British psychologist, and author of popular PsyBlog (self-characterized as the “website about scientific research into how the mind works”), put up a great blog post, entitled 10 Psychological Keys to Job Satisfaction. The opening paragraph of his post states: …Clearly many are finding it hard to get that feeling of satisfaction Read More …

3 Things Many Merchants with Affiliate Programs Miss

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

As I audit affiliate programs and, conjointly, the websites of merchants who market through the affiliate channel, some mistakes come up more frequently than others, and today I’d like to highlight three that merchants with affiliate programs routinely commit. These are: 1. No link to affiliate program on main merchant site — Seems pretty straightforward, Read More …

11 Content Strategy Experts to Follow on Twitter

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

It’s “Follow Friday” time again, and today I’d like to focus on content strategy. But definition first: Content Strategy — “an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.” [source | emphasis mine] There are a number of experts in the field Read More …