July 2011

7 Affiliate Marketers Nominated as Small Business Influencers 2011

I know, this post may seem like I’m shooting myself in the foot (as technically I compete in this with every one of them), but I’m truly proud to see these folks nominated, and being an affiliate marketing blogger I simply must put together this blog post. In case you

7 Affiliate Marketers Nominated as Small Business Influencers 2011 Read More »

Bruce Maiman Misportrays Affiliate Marketing

Yesterday (July 24) in his Sacramento Bee column Bruce Maiman provided his viewpoint of the whole “Amazon tax” situation. Among other things in his article he made a statement of affiliate marketing which I simply cannot miss. Maiman wrote: …Another claim: The law punishes thousands of California small businesses affiliated

Bruce Maiman Misportrays Affiliate Marketing Read More »

US Affiliate Networks on Twitter and Facebook

It’s Friday again, and in the best traditions of Twitter #FollowFriday today I’d like to bring you a list of US affiliate networks which are actively using Twitter to keep both affiliates and merchants up-to-date with their latest news, developments, blog posts, and so on… I see that in 2009

US Affiliate Networks on Twitter and Facebook Read More »

Sixteen Thousand Tweets Later: Five Wins and Zero Losses

I’ve just hit a milestone — 16,000 tweets: Assuming that on every one of those 16,000 tweets I spent some 10 seconds, that’s 160,000 seconds, or 2,667 minutes, or nearly 44.5 hours spent tweeting. One would think: “what a waste of time!” writing these hours into the “Losses” column. I

Sixteen Thousand Tweets Later: Five Wins and Zero Losses Read More »

How Affiliate Marketing Provides High Job Satisfaction: Case Study

Yesterday Jeremy Dean, a British psychologist, and author of popular PsyBlog (self-characterized as the “website about scientific research into how the mind works”), put up a great blog post, entitled 10 Psychological Keys to Job Satisfaction. The opening paragraph of his post states: …Clearly many are finding it hard to

How Affiliate Marketing Provides High Job Satisfaction: Case Study Read More »

3 Things Many Merchants with Affiliate Programs Miss

As I audit affiliate programs and, conjointly, the websites of merchants who market through the affiliate channel, some mistakes come up more frequently than others, and today I’d like to highlight three that merchants with affiliate programs routinely commit. These are: 1. No link to affiliate program on main merchant

3 Things Many Merchants with Affiliate Programs Miss Read More »

11 Content Strategy Experts to Follow on Twitter

It’s “Follow Friday” time again, and today I’d like to focus on content strategy. But definition first: Content Strategy — “an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.” [source | emphasis mine] There are a number

11 Content Strategy Experts to Follow on Twitter Read More »