July 2011 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on July 28th, 2011

Conference keynote speakers are always great to talk to. So, I decided to reach out to one of the Affiliate Summit East 2011 ones, Marc Ostrofsky (MO below), and interview him, asking questions that my blog readers may have wanted to ask… Today I’d like to bring you this interview: GP: Marc, thank you for […]

Continue reading about Interview with Marc Ostrofsky, Author of Get Rich Click

I know, it’s unusual, but I did participate in writing a recipe book. It’s a different kind of recipe book though. The book’s name is It’s All About the Cookies: Affiliate Marketers’ Recipes for Yummy Desserts and Success. Mine may be found on page 106: This book is a part of Missy Ward‘s Affiliate Marketers […]

Continue reading about Cook Up Your Online Success With New Recipe Book I Contributed To

I know, this post may seem like I’m shooting myself in the foot (as technically I compete in this with every one of them), but I’m truly proud to see these folks nominated, and being an affiliate marketing blogger I simply must put together this blog post. In case you haven’t heard, Small Business Trends […]

Continue reading about 7 Affiliate Marketers Nominated as Small Business Influencers 2011

Geno Prussakov on July 25th, 2011

Yesterday (July 24) in his Sacramento Bee column Bruce Maiman provided his viewpoint of the whole “Amazon tax” situation. Among other things in his article he made a statement of affiliate marketing which I simply cannot miss. Maiman wrote: …Another claim: The law punishes thousands of California small businesses affiliated with Amazon. To explain: Affiliate […]

Continue reading about Bruce Maiman Misportrays Affiliate Marketing

Geno Prussakov on July 22nd, 2011

It’s Friday again, and in the best traditions of Twitter #FollowFriday today I’d like to bring you a list of US affiliate networks which are actively using Twitter to keep both affiliates and merchants up-to-date with their latest news, developments, blog posts, and so on… I see that in 2009 Zac posted his compilation of […]

Continue reading about US Affiliate Networks on Twitter and Facebook

Geno Prussakov on July 21st, 2011

I’ve just hit a milestone — 16,000 tweets: Assuming that on every one of those 16,000 tweets I spent some 10 seconds, that’s 160,000 seconds, or 2,667 minutes, or nearly 44.5 hours spent tweeting. One would think: “what a waste of time!” writing these hours into the “Losses” column. I disagree. Looking back, and analyzing […]

Continue reading about Sixteen Thousand Tweets Later: Five Wins and Zero Losses

Yesterday Jeremy Dean, a British psychologist, and author of popular PsyBlog (self-characterized as the “website about scientific research into how the mind works”), put up a great blog post, entitled 10 Psychological Keys to Job Satisfaction. The opening paragraph of his post states: …Clearly many are finding it hard to get that feeling of satisfaction […]

Continue reading about How Affiliate Marketing Provides High Job Satisfaction: Case Study

Geno Prussakov on July 19th, 2011

Yesterday, one of the co-founders of Affiliate Summit, Missy Ward, started her blog post [CORRECTION: per this comment, that was actually a guest blog post by Shawn Collins] with these words: There is one thing that a lot of affiliate managers don’t know how to do, and that is to be an affiliate… While there […]

Continue reading about Merchants, Put Yourself in Affiliate Shoes

Geno Prussakov on July 18th, 2011

As I audit affiliate programs and, conjointly, the websites of merchants who market through the affiliate channel, some mistakes come up more frequently than others, and today I’d like to highlight three that merchants with affiliate programs routinely commit. These are: 1. No link to affiliate program on main merchant site — Seems pretty straightforward, […]

Continue reading about 3 Things Many Merchants with Affiliate Programs Miss

Geno Prussakov on July 15th, 2011

It’s “Follow Friday” time again, and today I’d like to focus on content strategy. But definition first: Content Strategy — “an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.” [source | emphasis mine] There are a number of experts in the field […]

Continue reading about 11 Content Strategy Experts to Follow on Twitter