August 2011 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on August 31st, 2011

Yesterday, after I tweeted out one of the links I’ve found of interest, I received the following question back: After verifying that Eric is asking about the stuff I microblog it occurred to me that this would make a very nice blog post topic. After all, in the ocean of information many of us are […]

Continue reading about 5 Ways To Discover Great Content Online

Geno Prussakov on August 30th, 2011

I had a great time speaking at a4uexpo Europe 2011 in Munich, Germany earlier this year. If there’s one European affiliate marketing conference you must be aware of, it is precisely a4uexpo. Now, as I mentioned elsewhere, a4uexpo is currently being run twice a year: in summer it’s in Munich, while in fall it’s in […]

Continue reading about Prussakov on a4uexpo London Advisory Board, Bursary and Coupon

Geno Prussakov on August 29th, 2011

The September 2011 issue of Website Magazine — which was distributed to every Affiliate Summit East 2011 attendee just a few days ago — has an interesting article where Peter Prestipino, the magazine’s Editor-in-Chief and good friend of mine, analyzes the affiliate marketing industry in light of data from 2011 AffStat Report released earlier this […]

Continue reading about Affiliate Marketing Has High Turnover and Low Chance of Success?

Geno Prussakov on August 25th, 2011

As you know, I’ve just returned from Affiliate Summit East 2011, and it’s been another great Summit. This was the largest New York one to date (with nearly 4,000 attendees) with plenty of excellent opportunities for networking and connecting with new clients and partners, great food, amazing keynotes and seminars, and good breakout sessions too. […]

Continue reading about Affiliate Summit East 2011 – Quick Recap and Pictures

Geno Prussakov on August 23rd, 2011

After a quick trip to Affiliate Summit East 2011, I’m finally home. No, don’t get me wrong; I utterly enjoyed my 26 hour s in New York City — most of which I’ve spent at the conference itself (pictures and separate blog post coming up by the end of this week) — but, unlike it […]

Continue reading about Back to What Matters Most

Geno Prussakov on August 22nd, 2011

In case you weren’t able to make it to my today’s Affiliate Summit East 2011 “Key Affiliate Program Components You’re Probably Missing” presentation — or if you weren’t taking notes — here’s a synopsis: Don’t manage affiliates — You’re there to manage the program. With affiliates you want to be a transformational leader. Go leak-free […]

Continue reading about 15 Affiliate Program Components You May Be Missing

Geno Prussakov on August 19th, 2011

As you may remember I am speaking at Affiliate Summit East 2011 which is going to be held in New York, NY in just two days. In conjunction with this I have just recorded a video message for all attendees of the conference, and especially for merchants and affiliate program managers who are going to […]

Continue reading about 3 Reasons to Attend My Affiliate Summit East 2011 Session

Geno Prussakov on August 18th, 2011

I’ve never noticed this one before, but apparently Facebook now has an “On This Day In [Year Here]” widget in the sidebar. Here’s what mine says today: Yes, I surely remember that one. It was probably the most surprising one I’ve ever seen. Russians have a proverb “Как корабль назовешь, так он и поплывет”. Some […]

Continue reading about Form (or Name) Versus Substance

Geno Prussakov on August 17th, 2011

Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard and fast industry numbers to […]

Continue reading about Case Study on Affiliate Brand Abuse in PPC (SEM) Channel

Geno Prussakov on August 11th, 2011

Yes, yes, this is going to be a let-me-toot-my-own-horn type post; but why not?… Earlier this week Shawn Collins published a text-and-video review of my newest book (if you haven’t seen it yet, do check it out). Among earlier blog reviews you may also remember mentions of it by Anita Campbell, Ann Smarty,, Eric […]

Continue reading about Best Selling Affiliate Management Book