Affiliate Marketing Has High Turnover and Low Chance of Success?

Posted on9 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

The September 2011 issue of Website Magazine — which was distributed to every Affiliate Summit East 2011 attendee just a few days ago — has an interesting article where Peter Prestipino, the magazine’s Editor-in-Chief and good friend of mine, analyzes the affiliate marketing industry in light of data from 2011 AffStat Report released earlier this Read More …

Affiliate Summit East 2011 – Quick Recap and Pictures

Posted on9 CommentsCategoriesAnnouncements, General Discussion

As you know, I’ve just returned from Affiliate Summit East 2011, and it’s been another great Summit. This was the largest New York one to date (with nearly 4,000 attendees) with plenty of excellent opportunities for networking and connecting with new clients and partners, great food, amazing keynotes and seminars, and good breakout sessions too. Read More …

15 Affiliate Program Components You May Be Missing

Posted on6 CommentsCategoriesAffiliate Program Management

In case you weren’t able to make it to my today’s Affiliate Summit East 2011 “Key Affiliate Program Components You’re Probably Missing” presentation — or if you weren’t taking notes — here’s a synopsis: Don’t manage affiliates — You’re there to manage the program. With affiliates you want to be a transformational leader. Go leak-free Read More …

Form (or Name) Versus Substance

Posted onLeave a commentCategoriesAffiliate Marketing Fallacies, Thoughts for Affiliates

I’ve never noticed this one before, but apparently Facebook now has an “On This Day In [Year Here]” widget in the sidebar. Here’s what mine says today: Yes, I surely remember that one. It was probably the most surprising one I’ve ever seen. Russians have a proverb “Как корабль назовешь, так он и поплывет”. Some Read More …

Case Study on Affiliate Brand Abuse in PPC (SEM) Channel

Posted on4 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing, Spyware & Parasites

Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard and fast industry numbers to Read More …