August 2011

Paxfire or How ISPs Hijack Traffic and Affiliate Commissions

On Monday, August 8, Pace Lattin of Performance Marketing Insider has drawn the industry’s attention to a lawsuit filed by Reese Richman LLP, the subject of which is “questionable and possibly illegal behavior … by hijacking search queries.” Pace wrote: Using a technology by Paxfire, supposedly DNS redirects from searches […]

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10 Notable Affiliate Marketing Acquisitions of Last 5 Years

An affiliate network that’s currently negotiating with investors has approached me asking if there’s a place where they can review mergers and especially acquisitions that have happened in the affiliate marketing world over the past few years. Having found no such compilation anywhere, I have decided to put one together

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Do Not Believe Everything You See in Affiliate Program Statistics

Remember my Competitive Intelligence at the Service of Affiliate Program Managers article at Search Engine People which appeared there back in May of this year? If you didn’t see it yet, that would be a good place to start before continuing reading this post… If, however, you did read it

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PPC Display URLs and Affiliate Direct Linking Interconnected

Yesterday I have once again touched on the subject of affiliate compliance with rules, and how merchants are or aren’t policing it. As I wrote in my FeedFront article: …to begin with, you want make sure you have an affiliate program agreement in place. Not to be confused with the

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How To Detect and Fight Affiliate Fraud

Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the

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