September 2011 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on September 28th, 2011

Yesterday, one of the luminaries of digital marketing, Avinash Kaushik tweeted: In his Google+ post Avinash shared that his blogging strategy has been to follow these 4 principles: 1. Staying focused 2. Publishing only original stuff 3. Sticking to publishing only what’s “incredible, relevant, of value” to your audience 4. Obsess about discovery The above […]

Continue reading about Amazing Blogging, or How To Succeed By Helping Others

Geno Prussakov on September 27th, 2011

Earlier this year, after speaking at the Russian Internet Forum at St. Petersburg, I put together a blog post entitled Russia Open to Performance Marketing, But Lacks Basics. In it I wrote that one of the basics that is lacking is payment-related, namely the fact that “some 90% of Russia’s payments for online orders are […]

Continue reading about Russia, Ecommerce and Online Payments by Plastic

Geno Prussakov on September 26th, 2011

On Friday the Governor of California, Jerry Brown, signed AB 155 — “a statute that repeals the Affiliate Nexus Tax law for one year” [source]. I tweeted about it on Friday, and also retweeted the news on Sunday, receiving an immediate question (a very good question): So what’s next? Well, let’s rewind things back 3 […]

Continue reading about What California Statute AB 155 Means for Affiliates

Geno Prussakov on September 23rd, 2011

Every week I get dozens of emails which follow a format similar to this one: I’ve read your book (or heard you speak at a conference), and loved it I’d love to buy you coffee (or just set up a time to call you, and show what we’re doing) and “pick your brain” on how/what […]

Continue reading about Wanna “Pick My Brain”? For Free?

Geno Prussakov on September 22nd, 2011

Klout has been publishing lists of online influencers for some time already. Not surprisingly, an area that hasn’t been touched so far is affiliate marketing — a field too niche for the general public, yet one of tremendous interest to those of us who are breathing and living it every day. So, as soon as […]

Continue reading about Top 10 Influencers on Affiliate Marketing per Klout

Geno Prussakov on September 21st, 2011

Yesterday I’ve received feedback on my Affiliate Summit East 2011 (ASE11) presentation. As you  may remember [say, from the post I put together immediately following that speech in New York], I entitled it Key Affiliate Program Components You’re Probably Missing, and focused on 15 integral affiliate program management elements that are being frequently ignored. A […]

Continue reading about Affiliate Summit East 2011 Feedback

Geno Prussakov on September 20th, 2011

Less than a week ago I returned back from Israel where I was speaking at an affiliate marketing conference.The name of it was Take Charge 2011 Digital Commerce Summit. Plimus (together with conference’s co-host Itay Adam of GoTraffic) has put together one impressive affiliate marketing event in Tel Aviv. There were some 650 attendees, amazing […]

Continue reading about Take Charge 2011 Plimus Conference in Israel – Recap, Pictures

Geno Prussakov on September 19th, 2011

Earlier this morning I tweeted something out (and received an quick reaction from an affiliate): Immediately people started emailing me for the details. So, here is the text that I was referring to (names removed; we’re trying to learn from the mistakes of others, and not point fingers): Dear Affiliates for many months [Name of […]

Continue reading about Major Affiliate Communication Failure

Geno Prussakov on September 12th, 2011

While auditing an affiliate program, and going through all its major elements, we had a client ask: Can we change our cookie length?  It seems too long to me… Their cookie length was set at 120 days. My answer to questions like this has been the same ever since I published this blog post: since […]

Continue reading about Back to Affiliate Cookie Duration (Return Days) Question

Geno Prussakov on September 10th, 2011

Much has happened over the past week in the affiliate marketing world, but the following 5 posts of various affiliate marketing bloggers are the ones I’d like to highlight today. Why? Because these posts have covered some of the more important affiliate news of the week of 4-9 September, 2011: No firms have agreed to […]

Continue reading about Latest Affiliate Marketing Must Read News