October 2011 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on October 31st, 2011

Happy Halloween, everyone!! While some may go trick-or-treating tonight, many of us have already had Halloween parties over the weekend. Since such was also the case in my neighborhood, and kids also went trick-or-treating on Sunday night, we (my wife, my daughter, and myself) decided to carve our pumpkins yesterday night as well. Here are […]

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Geno Prussakov on October 27th, 2011

It appears that while I do my best to take note of positive news and developments in the industry it is when I blog about problems (read: a negative news/issues) that I get most interest and participation from my readers. And unfortunately this is natural… But today I’d like to focus on the good — […]

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Geno Prussakov on October 25th, 2011

On Friday last week, Susan Payton has published an interesting (and important) article at Small Business Trends, entitling it The War Against Affiliate Marketing Continues. She started it with: “it seems to keep getting harder to run your business, thanks to companies that don’t want to support affiliate marketers”, and then went through 3 things: […]

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Geno Prussakov on October 24th, 2011

Between yesterday and today, a sequence of events has happened, raising an important question… Let me quickly reproduce them for you: I found a product I was interested in. It was one of the major — one of the top ones on The Top 500 List — e-tailers selling it. I placed my order through […]

Continue reading about Bypassing the Affiliate: Coincidence or Strategy?

Geno Prussakov on October 21st, 2011

On Tuesday (October 18, 2011) the newest issue of FeedFront, the official magazine of Affiliate Summit, has become available for online viewing and download. In it, on page 18, you will find my new article, which answers the question in the title of this blog post — what money should an advertiser/merchant should be prepared […]

Continue reading about What Investment is Required to Launch Affiliate Program?

Geno Prussakov on October 20th, 2011

Yesterday evening I received a confirmation that one of my proposed sessions has been selected (yes, thanks to both your votes, and the votes of the conference’s Advisory Board and Founders) for Affiliate Summit West 2012 which will be traditionally held in Las Vegas, NV on January 8-10, 2012. This will be my 6th and […]

Continue reading about Advanced Affiliate Program Management at Affiliate Summit West 2012

Geno Prussakov on October 19th, 2011

Today, on October 19 2011, at 3:00 pm UK time — or right after finishing their It’s All in the Data panel discussion which finished literally 40 minutes ago at a4uexpo London (nice timing!) — Econsultancy has released its UK Affiliate Census 2011. They haven’t had one out since 2009; so this one has certainly […]

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Geno Prussakov on October 18th, 2011

It seems like only yesterday I blogged about reaching 16,000 tweets, and the wins of focused tweeting, but the day before yesterday I’ve already crossed the 17,000 mark, and am now approaching a major milestone — that of 4,000 followers. And, as tweeted yesterday I’ve decided to put together a contest around it. The idea […]

Continue reading about Twitter Contest: Guess Date and Time – Win Autographed Book

Geno Prussakov on October 17th, 2011

We’ve been monitoring what’s been happening in California with affiliate nexus tax over the years, and now that the bill AB155 is signed, and many merchants are re-instating and/or re-inviting California affiliates back into their programs, I thought it’d be interesting to get an affiliate take on these things, and reached out to one of […]

Continue reading about Interview with Rexanne Mancini on California Affiliate Tax

Geno Prussakov on October 14th, 2011

Two weeks ago, shortly after delivering my keynote address at a conference in Israel, I agreed to keynote another international conference, and took my passport to an embassy in Washington, DC. Today I’ve received my passport back, and you may see a part of my visa on the left. Yes, my next stop is China. […]

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