November 2011 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on November 30th, 2011

In the course of five years (between 2006 and 2011) we knew them as a4uAwards, but this year the United Kingdom’s prestigious awards for “excellence and innovation” in affiliate marketing are re-branding into a name that I, personally, believe to be a much better-fitting one. They have also just announced their call for nominations/entries… Here are […]

Continue reading about a4uAwards Now Performance Marketing Awards… New Categories & More

Geno Prussakov on November 29th, 2011

IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011, and AOV (avergage order value) […]

Continue reading about Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics

Geno Prussakov on November 29th, 2011

I’ve been speaking internationally for more than 4 years, but 2011 has been the busiest year for me so far. In the course of this year, I’ve already spoken at 7 conferences in 5 different countries all around the world: Affiliate Summit West 2011 (Las Vegas, NV, 9-11 Jan 2011) PubCon Austin 2011 (Austin, TX, […]

Continue reading about Looking to Hire a Conference (Event) Keynote Speaker?

Geno Prussakov on November 28th, 2011

Earlier today IBM Coremetrics published their Black Friday 2011 benchmark report (thanks to Bryan Eisenberg for tweeting about it), and while there has been an impressive 24.3% increase in overall online sales over last year’s figures, it is the mobile channel that has shown the most impressive to me growth. Here are the details: Black […]

Continue reading about Mobile Black Friday 2011: Traffic Exceeds 14%, Sales Hit 10%

Geno Prussakov on November 25th, 2011

Earlier this week Shawn Collins posted about an Affiliate Summit session I did nearly two years ago at Affiliate Summit West 2010 in Las Vegas, NV. That session was entitled 20 Affiliate Program Management Mistakes To Avoid, and you may now view it in full, and free of charge, on YouTube here (with the corresponding […]

Continue reading about What Soviet Pasta Can Teach About Management

Geno Prussakov on November 24th, 2011

According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth picks up right around the […]

Continue reading about 5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011

Geno Prussakov on November 23rd, 2011

If you’re following me on Twitter, you know — especially from this Tweet — that I have just returned from China; and today I’d like to share with you my first impressions of Beijing, the country’s capital. For the purposes eloquence (I know your time is valuable), I’ve decided to go with a list/bullet-point format, […]

Continue reading about Beijing in 11 Adjectives, or My Impressions of China’s Capital City

Geno Prussakov on November 15th, 2011

Yesterday, GrowMap blogged on What NOT to Tweet on Twitter, and when I first saw the post’s title (in Ann Smarty’s ReTweet) I thought the post was going to be on something else — namely, on things not to tweet for security or reputation management reasons. While I enjoyed that GrowMap’s post regardless, it also gave […]

Continue reading about 10 Things Not to Share on Twitter or Facebook

Geno Prussakov on November 14th, 2011

Remember my 2009 post about Bank of America becoming a loyalty affiliate? Another classic example of a major brand acting as a cashback affiliate, which has just caught my eye, is ShopDiscover: And just like it was with the Bank of America — where you had “to be a user of … Online Banking to […]

Continue reading about Shop Discover – Classic Example of Cashback Affiliate

Geno Prussakov on November 10th, 2011

Yesterday evening, a hard-working affiliate, Joe Sousa, tweeted: My immediate reaction was: What better plea for sensible affiliate management could there be?! Joe replied, and a few minutes later another well-known affiliate chimed in: The problem, however paradoxical, in a nutshell, is as follows: (a) affiliates want to market merchants (being compensated on post-pay basis!), […]

Continue reading about When Managers (or Merchants) Impede Affiliate Performance