According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth picks up right around the Black Friday, or the first Friday after Thanksgiving (yes, tomorrow!)
Over the past few days several interesting infographics — related to Black Friday, Cyber Monday and Holiday Shopping — have been posted on/by various websites. Below you may find the five that have caught my digital marketer’s eye:
Black Friday & Cyber Monday
by SEO.com [source]
Consumer Fact Sheet
by Mashwork, Inc. and Hall & Partners [source]
Black Friday & Holiday Season Guide
by Skimlinks [source]
Black Friday and Cyber Monday: Hacks & Scams
by Veracode [source]
Shop Safe on Black Friday & Cyber Monday
by Identity Hawk [source]
If you feel I’ve missed an important infographic that must be mentioned here, please add a URL to it through the “Comments” area below.
Happy Thanksgiving, and here’s to a great Christmas shopping season!!
About Geno Prussakov
CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of bestselling "A Practical Guide to Affiliate Marketing" (2007) and "Affiliate Program Management: An Hour a Day" (2011), speaker, consultant, and affiliate marketing evangelist.
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Tags: black friday, christmas shopping, cyber monday, holiday shopping, thanksgiving
Gene,
Great infographics. Amazing how much is spent on this day vs. the rest of the year. Great point of focus for any affiliate marketer.
Great info… all at one place. Most of them are after the iPad 2, LED/Plasma TVs and PS3/XBox this year.
Very useful information. It looks like I am going to miss out on the lucrative online spending potential for this year’s holiday season, since I am still working the marketing and promotion for my affiliate program. Furthermore, the mobile tracking for my affiliate program has yet to be verified by the affiliate network and advertiser.
Cathy, Harshad, David, thank you for your comments, and here’s to a successful Cyber Monday now!