January 2012 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on January 30th, 2012

How many different online marketing channels are you employing simultaneously? Let me guess… At least three; maybe five or more. If you’re reading my blog, then you, probably have an affiliate program. Besides it, you’re more than likely also engaged in paid search, SEO, social, possibly display and/or remarketing initiatives; maybe mobile, and video… And […]

Continue reading about Will 2012 Be the Year of Attribution Modeling in Online Marketing?

Geno Prussakov on January 29th, 2012

A frequent mistake that leaders, and managers of all kinds (including affiliate program managers), commit is failing to admit mistakes. It is a very destructive path to follow. The main reason being that it compromises your integrity, which is, actually, the most important characteristic for any leader. Addressing this problem in January 2010 at Affiliate Summit […]

Continue reading about Integrity – Affiliate Manager’s Most Admired Characteristic

Geno Prussakov on January 28th, 2012

Earlier this morning Fred Wilson published an interesting comparison of his blog’s traffic sources where upon splitting “the top ten” referrers “into three categories”, he discovered the following breakdown: Direct — 50% Social — 40% (with nearly 1/2 from StumbleUpon) Search — 10% These numbers amused me to say the least, and I decided to […]

Continue reading about Search Versus Social: Analysis of One Blog’s Traffic Sources

Geno Prussakov on January 27th, 2012

Over the past couple of years, many of the world’s top business schools have become pretty active on social media, Twitter included. In fact, some maintain several accounts (for example, I could count 5 different Twitter account for University of Chicago’s Booth School of Management; yet, since my below ranking is based on follower-count, none […]

Continue reading about World’s Top 20 Business Schools to Follow on Twitter

Geno Prussakov on January 26th, 2012

A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase that is losing its true […]

Continue reading about Proactive Affiliate Management and Communication

Geno Prussakov on January 25th, 2012

One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions: (1) that, by extension, an affiliate program manager is smarter than an affiliate and (2) that all affiliates are prone […]

Continue reading about Destructive Assumptions or Why Affiliate Management is Dead

Geno Prussakov on January 23rd, 2012

Remember my post on picking my brain for free? Today is one of those days when someone is doing it, and, hopefully, for the benefit of others, as his questions are pretty broad and answers to them should address not only in this particular case, but help many others in the future too. I have […]

Continue reading about How Various Online Payment Models Work in Affiliate Marketing

Geno Prussakov on January 20th, 2012

It’s Friday again, and the #FollowFriday undertone of this post seems to be more than appropriate. I don’t know about you, but the amount of information (from quality to mere noise) distributed via social media overwhelms me at times… So, as mentioned not too long ago, one of the methods that I use is that […]

Continue reading about 7 Online Marketing Thought Leaders – When They Talk, I Listen

Geno Prussakov on January 20th, 2012

Quick timeline: Dec 1, 2011 — new brand’s website launched Dec 5, 2011 — official announcement and press release go live Jan 12, 2012 — second press release is published Dec 6, 2011 – Jan 18, 2012 — over a dozen of articles appear Analyzing the keywords that drive traffic to the website I see […]

Continue reading about New Brand Claims Google Instant for Competitive Key Phrase

Geno Prussakov on January 19th, 2012

Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t have it, I’d like to […]

Continue reading about 7 Reasons Why People (and Companies) Fail at Affiliate Marketing