Will 2012 Be the Year of Attribution Modeling in Online Marketing?

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

How many different online marketing channels are you employing simultaneously? Let me guess… At least three; maybe five or more. If you’re reading my blog, then you, probably have an affiliate program. Besides it, you’re more than likely also engaged in paid search, SEO, social, possibly display and/or remarketing initiatives; maybe mobile, and video… And Read More …

Integrity – Affiliate Manager’s Most Admired Characteristic

Posted onLeave a commentCategoriesAffiliate Program Management, Leadership

A frequent mistake that leaders, and managers of all kinds (including affiliate program managers), commit is failing to admit mistakes. It is a very destructive path to follow. The main reason being that it compromises your integrity, which is, actually, the most important characteristic for any leader. Addressing this problem in January 2010 at Affiliate Summit Read More …

Search Versus Social: Analysis of One Blog’s Traffic Sources

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

Earlier this morning Fred Wilson published an interesting comparison of his blog’s traffic sources where upon splitting “the top ten” referrers “into three categories”, he discovered the following breakdown: Direct — 50% Social — 40% (with nearly 1/2 from StumbleUpon) Search — 10% These numbers amused me to say the least, and I decided to Read More …

World’s Top 20 Business Schools to Follow on Twitter

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

Over the past couple of years, many of the world’s top business schools have become pretty active on social media, Twitter included. In fact, some maintain several accounts (for example, I could count 5 different Twitter account for University of Chicago’s Booth School of Management; yet, since my below ranking is based on follower-count, none Read More …

Destructive Assumptions or Why Affiliate Management is Dead

Posted onLeave a commentCategoriesAffiliate Program Management

One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions: (1) that, by extension, an affiliate program manager is smarter than an affiliate and (2) that all affiliates are prone Read More …

New Brand Claims Google Instant for Competitive Key Phrase

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Online Marketing

Quick timeline: Dec 1, 2011 — new brand’s website launched Dec 5, 2011 — official announcement and press release go live Jan 12, 2012 — second press release is published Dec 6, 2011 – Jan 18, 2012 — over a dozen of articles appear Analyzing the keywords that drive traffic to the website I see Read More …

7 Reasons Why People (and Companies) Fail at Affiliate Marketing

Posted on2 CommentsCategoriesAffiliate Program Management, Articles & Publications, Thoughts for Affiliates

Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t have it, I’d like to Read More …