It’s a fact: in the vast majority of affiliate programs only 5% of affiliates (or less!) generate 95% of action. Sounds familiar? It should.
Part of the reason is that very few affiliate managers pay proper attention to the second pillar of affiliate program management — the activation of their affiliates [more about the pillars here]. And the first place to start working on it is the approval email they receive from you upon being accepted into your program. Here’s a brief video on the topic:
You may find the pattern of the approval email described in detail here. Now go check yours! Are you making it easy and exciting for them to activate, or is your approval email bland and non-enticing? You don’t have to answer in public.
Tags: affiliate activation, affiliate approval email, affiliate inactivity, motivate affiliates, stagnant affiliates
