2011 Global E-Commerce Forecasts and Statistics: USA, Europe, China

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Signs (and news) of e-commerce growth are always exciting to follow. United States In the U.S., for example,¬†eMarketer expects a 15% YOY growth in 2011, and some $362 billion by the end of 2016.¬† Chris Goward‘s recent tweet read: Good news! Ecommerce sales to reach $224.2 billion this year, up 15% from 2011 – eMarketer Read More …

Commission Junction Now Allows Merchants to Bulk Upload Text Links

Posted on2 CommentsCategoriesAffiliate Program Management

For years I’ve pleaded with affiliate networks to follow ShareASale’s example and allow merchants to mass-upload creatives. A couple of weeks ago I’ve once again exchanged messages with Commission Junction (this time on Twitter): Yesterday I’ve noticed that CJ has introduced a new sleek “Links” interface, and has also made banner upload a little easier; Read More …

UK Affiliate Marketing in 2012 – Travel Vertical [REPORT]

Posted on1 CommentCategoriesAffiliate Program Management, Announcements, Thoughts for Affiliates

Last week a4u, in association with Commission Junction, released their inaugural Travel in Performance Marketing Report for 2012. Whilst not necessarily relevant to my all of my US-based readers (unless, of course, you market in the UK as well), the topics discussed include several important subjects, including mobile implementation, attribution solutions, long-tail affiliates, brand control Read More …

Why Every Merchant Must Read BrandVerity Affiliate Compliance Guide

Posted on6 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

On March 7, 2012 BrandVerity released its Affiliate Compliance Guide. In it they cover “techniques, signs, and strategies to combat affiliate fraud” which may be draining your money even as you are reading this post now. Here are just a few interesting excerpts and a screenshot from it (all of which, I hope, will make Read More …