March 2012

3 Articles Worthy of Affiliate Marketer's Attention

Numerous great articles and blog posts are being published every week. Today I’d like to shine a spotlight on three that were published in the course of this week, and that many affiliate marketers (especially affiliates, but also affiliate program managers) should find of interest. Here they are: – 1 […]

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2011 Global E-Commerce Forecasts and Statistics: USA, Europe, China

Signs (and news) of e-commerce growth are always exciting to follow. United States In the U.S., for example, eMarketer expects a 15% YOY growth in 2011, and some $362 billion by the end of 2016.  Chris Goward‘s recent tweet read: Good news! Ecommerce sales to reach $224.2 billion this year, up

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Commission Junction Now Allows Merchants to Bulk Upload Text Links

For years I’ve pleaded with affiliate networks to follow ShareASale’s example and allow merchants to mass-upload creatives. A couple of weeks ago I’ve once again exchanged messages with Commission Junction (this time on Twitter): Yesterday I’ve noticed that CJ has introduced a new sleek “Links” interface, and has also made

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UK Affiliate Marketing in 2012 – Travel Vertical [REPORT]

Last week a4u, in association with Commission Junction, released their inaugural Travel in Performance Marketing Report for 2012. Whilst not necessarily relevant to my all of my US-based readers (unless, of course, you market in the UK as well), the topics discussed include several important subjects, including mobile implementation, attribution

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Why Every Merchant Must Read BrandVerity Affiliate Compliance Guide

On March 7, 2012 BrandVerity released its Affiliate Compliance Guide. In it they cover “techniques, signs, and strategies to combat affiliate fraud” which may be draining your money even as you are reading this post now. Here are just a few interesting excerpts and a screenshot from it (all of

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How to Safeguard Your Affiliate Marketing Program Against Fraud?

We are now working on setting up an affiliate program for a client, and it is going to employ both a pay-per-sale, and a pay-per-lead model. The Internet Marketing Director of the company has emailed me a very good question which I would like to quickly address for the rest

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7 Challenges Affiliate Managers Face Today

[Liveblogging from Affiliate Management Days SF 2012]   In case you’ve missed my opening remarks at the first-ever Affiliate Management Days (AM Days) conference in San Francisco earlier this morning, among the things that I’ve talked about were the challenges that affiliate managers face today. I believe there are at

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