March 2012 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on March 31st, 2012

Numerous great articles and blog posts are being published every week. Today I’d like to shine a spotlight on three that were published in the course of this week, and that many affiliate marketers (especially affiliates, but also affiliate program managers) should find of interest. Here they are: – 1 – The Definitive Guide to […]

Continue reading about 3 Articles Worthy of Affiliate Marketer’s Attention

Signs (and news) of e-commerce growth are always exciting to follow. United States In the U.S., for example,¬†eMarketer expects a 15% YOY growth in 2011, and some $362 billion by the end of 2016.¬† Chris Goward‘s recent tweet read: Good news! Ecommerce sales to reach $224.2 billion this year, up 15% from 2011 – eMarketer […]

Continue reading about 2011 Global E-Commerce Forecasts and Statistics: USA, Europe, China

Geno Prussakov on March 27th, 2012

For years I’ve pleaded with affiliate networks to follow ShareASale’s example and allow merchants to mass-upload creatives. A couple of weeks ago I’ve once again exchanged messages with Commission Junction (this time on Twitter): Yesterday I’ve noticed that CJ has introduced a new sleek “Links” interface, and has also made banner upload a little easier; […]

Continue reading about Commission Junction Now Allows Merchants to Bulk Upload Text Links

Geno Prussakov on March 26th, 2012

Nearly two weeks ago I started a poll, asking your help in picking the best location for Affiliate Management Days East 2012, choosing between Boston and Florida (it will be either Orlando or Miami). It was set up as a two-week poll, and we’re now on the homestretch — with the voting closing in just […]

Continue reading about AM Days East 2012: Boston Versus Orlando / Miami?

Geno Prussakov on March 22nd, 2012

Last week a4u, in association with Commission Junction, released their inaugural Travel in Performance Marketing Report for 2012. Whilst not necessarily relevant to my all of my US-based readers (unless, of course, you market in the UK as well), the topics discussed include several important subjects, including mobile implementation, attribution solutions, long-tail affiliates, brand control […]

Continue reading about UK Affiliate Marketing in 2012 – Travel Vertical [REPORT]

On March 7, 2012 BrandVerity released its Affiliate Compliance Guide. In it they cover “techniques, signs, and strategies to combat affiliate fraud” which may be draining your money even as you are reading this post now. Here are just a few interesting excerpts and a screenshot from it (all of which, I hope, will make […]

Continue reading about Why Every Merchant Must Read BrandVerity Affiliate Compliance Guide

Geno Prussakov on March 15th, 2012

We are now working on setting up an affiliate program for a client, and it is going to employ both a pay-per-sale, and a pay-per-lead model. The Internet Marketing Director of the company has emailed me a very good question which I would like to quickly address for the rest of my readers, as many […]

Continue reading about How to Safeguard Your Affiliate Marketing Program Against Fraud?

Now that Affiliate Management Days San Francisco 2012 is already behind us (I miss it quite a bit — it was one good show), we are planning our East Coast conference. As mentioned in my closing remarks at AM Days SF 2012, we are planning on holding it around the third week of October 2012. […]

Continue reading about Location for Affiliate Management Days East 2012: Boston or Florida?

Geno Prussakov on March 8th, 2012

[Liveblogging from Affiliate Management Days SF 2012]   In case you’ve missed my opening remarks at the first-ever Affiliate Management Days (AM Days) conference in San Francisco earlier this morning, among the things that I’ve talked about were the challenges that affiliate managers face today. I believe there are at least 7 major ones: 1. […]

Continue reading about 7 Challenges Affiliate Managers Face Today

Geno Prussakov on March 6th, 2012

Appreciating the fact that your time is money, and you’re not looking for a 3,000 words article (but rather a concise and ready-to-implement list of tools), let me skip the introduction, and jump right to the list (don’t read it as a ranking of any kind; just a list of tools every one of which […]

Continue reading about 20 Effective Tools for Affiliate Recruitment