Affiliate Manager Active on Social Media? But Does It Add Value?

Posted on8 CommentsCategoriesAffiliate Program Management

Earlier this week eMarketer tweeted: 79% of US marketing professionals plan to increase spending on social media in the next 12 months – ow.ly/atWqm — eMarketer (@eMarketer) April 24, 2012 And among the first accounts to ReTweet my mention of the above was TicketNetwork’s affiliate program‘s Twitter account. Their RT got me thinking: “How many Read More …

What Will Online (and Affiliate) Marketing Look Like in 2015?

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few other affiliate marketing experts, was Read More …

Role of Management in Affiliate Program Development (Russian Video)

Posted onLeave a commentCategoriesAnnouncements

Earlier in the morning a quick Twitter interaction has occurred between me and an attendee of the Russian Internet Forum 2012: @PShkapenko That’s def. one way to put it. 420 pages in 9 minutes. Would’ve made a beautiful title. 😉 — Geno Prussakov (@ePrussakov) April 19, 2012 [Translation of Pavel Shkapenko’s original tweet: “Prussakov briefly Read More …

5 Online Resources to Follow News on Affiliate Nexus Tax

Posted onLeave a commentCategoriesAffiliate / Advertising Tax

After last week’s good news from Colorado, an excellent one came from Maryland yesterday — “The Maryland legislature passed the budget last night, and the legislative session closed – without passing the affiliate nexus tax bill!” [more here] Between these recent news and working on an article on the subject for the Summer 2012 issue Read More …

Federal Judge Rules Originally Affiliate Nexus Tax Unconstitutional

Posted on3 CommentsCategoriesAffiliate / Advertising Tax

Yesterday afternoon an important news came from Colorado. A Colorado Springs Gazette editor, Wayne Laugesen, wrote: Back in 2010, then-Gov. Bill Ritter, D-Colo., signed into law a bill passed by the Colorado Legislature that instantly cost thousands of Coloradans their livelihoods. On Tuesday, U.S. District Judge Robert Blackburn tossed it out. …Blackburn ruled that the Read More …