April 2012 - Affiliate Marketing Blog by Geno Prussakov

An good question came from a beginning affiliate program manager: I have been in the affiliate marketing industry for 5 years and I know your expertise in the industry very well. I wanted to ask you about the industry standard for affiliate manager compensation. I have been approached by a small website to manage their […]

Continue reading about Affiliate Managers: How They Are Compensated and How Much They Earn

Geno Prussakov on April 27th, 2012

Earlier this week eMarketer tweeted: 79% of US marketing professionals plan to increase spending on social media in the next 12 months – ow.ly/atWqm — eMarketer (@eMarketer) April 24, 2012 And among the first accounts to ReTweet my mention of the above was TicketNetwork’s affiliate program‘s Twitter account. Their RT got me thinking: “How many […]

Continue reading about Affiliate Manager Active on Social Media? But Does It Add Value?

Geno Prussakov on April 25th, 2012

A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few other affiliate marketing experts, was […]

Continue reading about What Will Online (and Affiliate) Marketing Look Like in 2015?

Geno Prussakov on April 23rd, 2012

In case you have missed my weekend tweet, a really interesting situation has occurred to me on Saturday: Paid USPS to deliver an underpaid envelope to find out it was an affiliate recruitment letter. NOT the way to introduce an affiliate program — Geno Prussakov (@ePrussakov) April 21, 2012 Nearly two years ago I blogged […]

Continue reading about Affiliate Recruitment via Regular Mail – Avoid This Mistake

Earlier in the morning a quick Twitter interaction has occurred between me and an attendee of the Russian Internet Forum 2012: @PShkapenko That’s def. one way to put it. 420 pages in 9 minutes. Would’ve made a beautiful title. 😉 — Geno Prussakov (@ePrussakov) April 19, 2012 [Translation of Pavel Shkapenko’s original tweet: “Prussakov briefly […]

Continue reading about Role of Management in Affiliate Program Development (Russian Video)

Geno Prussakov on April 18th, 2012

A couple of hours ago Google uploaded a YouTube video where Ali Pasha, a Product Manager for Google Affiliate Network (GAN) — who a month ago spoke at the first-ever AM Days conference — has announced a new tool, Google Affiliate Ads for Blogger. Ali said: Your blog is a place for you to share […]

Continue reading about Google Launches Affiliate Ads Tool for Blogger

Geno Prussakov on April 17th, 2012

If you’re following my tweets, you may have already seen this one, but if you aren’t, four days ago I got my official invitation to speak at Russia’s largest conference on all things Internet (and, of course, online marketing too): Got an official confirmation of my participation at #RIF / @ru_rif : Moscow, April 19 […]

Continue reading about Speaking on Affiliate Management at Russian Internet Forum Moscow

Geno Prussakov on April 13th, 2012

Yesterday, a good question was asked by an affiliate who is reading my blog. The essence of it may be summarized as follows: What are some of the tools for processing merchant data feeds available to affiliates? So, I decided to sit down, and compile a fairly comprehensive list of data feed tools that are […]

Continue reading about 20 Affiliate Tools for Working with Product Data Feeds

Geno Prussakov on April 11th, 2012

After last week’s good news from Colorado, an excellent one came from Maryland yesterday — “The Maryland legislature passed the budget last night, and the legislative session closed – without passing the affiliate nexus tax bill!” [more here] Between these recent news and working on an article on the subject for the Summer 2012 issue […]

Continue reading about 5 Online Resources to Follow News on Affiliate Nexus Tax

Yesterday afternoon an important news came from Colorado. A Colorado Springs Gazette editor, Wayne Laugesen, wrote: Back in 2010, then-Gov. Bill Ritter, D-Colo., signed into law a bill passed by the Colorado Legislature that instantly cost thousands of Coloradans their livelihoods. On Tuesday, U.S. District Judge Robert Blackburn tossed it out. …Blackburn ruled that the […]

Continue reading about Federal Judge Rules Originally Affiliate Nexus Tax Unconstitutional