April 2012

Affiliate Managers: How They Are Compensated and How Much They Earn

An good question came from a beginning affiliate program manager: I have been in the affiliate marketing industry for 5 years and I know your expertise in the industry very well. I wanted to ask you about the industry standard for affiliate manager compensation. I have been approached by a […]

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Affiliate Manager Active on Social Media? But Does It Add Value?

Earlier this week eMarketer tweeted: 79% of US marketing professionals plan to increase spending on social media in the next 12 months – ow.ly/atWqm — eMarketer (@eMarketer) April 24, 2012 And among the first accounts to ReTweet my mention of the above was TicketNetwork’s affiliate program‘s Twitter account. Their RT

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What Will Online (and Affiliate) Marketing Look Like in 2015?

A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few

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Affiliate Recruitment via Regular Mail – Avoid This Mistake

In case you have missed my weekend tweet, a really interesting situation has occurred to me on Saturday: Paid USPS to deliver an underpaid envelope to find out it was an affiliate recruitment letter. NOT the way to introduce an affiliate program — Geno Prussakov (@ePrussakov) April 21, 2012 Nearly

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Role of Management in Affiliate Program Development (Russian Video)

Earlier in the morning a quick Twitter interaction has occurred between me and an attendee of the Russian Internet Forum 2012: @PShkapenko That’s def. one way to put it. 420 pages in 9 minutes. Would’ve made a beautiful title. 😉 — Geno Prussakov (@ePrussakov) April 19, 2012 [Translation of Pavel

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Speaking on Affiliate Management at Russian Internet Forum Moscow

If you’re following my tweets, you may have already seen this one, but if you aren’t, four days ago I got my official invitation to speak at Russia’s largest conference on all things Internet (and, of course, online marketing too): Got an official confirmation of my participation at #RIF /

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5 Online Resources to Follow News on Affiliate Nexus Tax

After last week’s good news from Colorado, an excellent one came from Maryland yesterday — “The Maryland legislature passed the budget last night, and the legislative session closed – without passing the affiliate nexus tax bill!” [more here] Between these recent news and working on an article on the subject

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Federal Judge Rules Originally Affiliate Nexus Tax Unconstitutional

Yesterday afternoon an important news came from Colorado. A Colorado Springs Gazette editor, Wayne Laugesen, wrote: Back in 2010, then-Gov. Bill Ritter, D-Colo., signed into law a bill passed by the Colorado Legislature that instantly cost thousands of Coloradans their livelihoods. On Tuesday, U.S. District Judge Robert Blackburn tossed it

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