May 2012 - Affiliate Marketing Blog by Geno Prussakov

Earlier this morning thousands of affiliates received a newsletter that looked like this: And while it is fairly easy to figure out who the merchant was, it is not any particular brand that I would like to draw your attention to. There is an affiliate program management (or more specifically, an affiliate communication) problem. Newsletters […]

Continue reading about Affiliates Are Marketers, Not Customers. They Need Tools, Not Carrots

Geno Prussakov on May 28th, 2012

Oh, affiliate marketing videos! There certainly is no lack of you online. However, not all videos are created equal. Neither are all of them worthy of a serious marketer’s time. Some promise you overnight riches (if you buy their tool or training course, of course), others plainly lack “meat on the bone”… And as far as […]

Continue reading about 5 YouTube Video Channels for Affiliate Marketers to Bookmark

An excellent question came from a director of a young Europe-based affiliate network (well, truth be known, from an affiliate on his network), and with his permission I’d like to answer it in public. Here’s what he wrote: We have received a question from an affiliate regarding a commission drop in one of our programs… […]

Continue reading about Affiliate Commission Drops: Why Not Take Cookie Life into Account?

Geno Prussakov on May 23rd, 2012

On Monday morning I tweeted: Affiliates, when setting up affiliate network acct do NOT put “None” into incentive program description. It marks you as incentive affiliate — Geno Prussakov (@ePrussakov) May 21, 2012 I have been getting questions about that tweet. So, let me elaborate on it, as I believe it to be important. Here’s […]

Continue reading about In Affiliate Profiles More Is Not Always Better

Geno Prussakov on May 21st, 2012

It seems like only yesterday — with a butterflies-in-my-stomach type of excitement — I announced the launch of the world’s first affiliate program management conference. In case you missed the San Francisco one in March (which turned out to be a great success), here are the recaps of all 29 blog posts that were put […]

Continue reading about Affiliate Management Days Coming to Florida. Apply to Speak

Earlier this week HasOffers announced their integration with UnsubCentral, a partnership which brings suppression lists to affiliate offers (not something I’ve seen elsewhere in quite this form). The official press release summarized: HasOffers’ integration with UnsubCenteral is innovative in the way it creates a seamless experience for HasOffers’ customers. Affiliate networks, programs, and advertisers can […]

Continue reading about HasOffers + UnsubCentral = Suppression Lists for Affiliate Offers

Geno Prussakov on May 14th, 2012

With ShareASale’s ThinkTank 2012 and Affiliate Summit Central 2012 being just around the corner I am getting more and more emails about scheduling meetings at these events. Unfortunately, I am not going to attend either of these. Neither am I gonna be at a4uexpo Europe 2012 in 5 weeks. To simplify things for everyone, I […]

Continue reading about Upcoming Affiliate Marketing Speaking Engagements in 2012

A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about what I believe to be […]

Continue reading about How AvantMetrics Revolutionizes Affiliate Marketing Analytics

Did you know that when it comes to blog monetization, affiliate marketing is second only to contextual ads type tools (see more in Technorati’s State of the Blogosphere 2011 report)? That’s quite a change from 2009; and if one includes Google AdSense into the “affiliate advertising links” category (as some affiliate marketers do), I’m certain […]

Continue reading about How To Monetize Your Blog: Most Popular Ways and Affiliate Options

Naturally, explaining what an OPM does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is quite a bit more complex, because you first have to explain what is affiliate marketing, who are affiliates, what is an affiliate program, and only then… why in the world merchants […]

Continue reading about Outsourced (Affiliate) Program Managers: What People Think OPMs Do