Pay Per Call Performance Marketing: CTR, Conversion & AOV Data

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion

It’s been a while since I have last blogged about pay-per-call performance marketing, and I’m glad that in a recent consulting session I was asked a question that I really didn’t have a good up-to-date answer to (which has made me dig into PPCall data, and, ultimately, gave birth to this post). I’ve had a Read More …

Share Your Thoughts – Get a Free Affiliate Summit East 2012 Pass!

Posted on17 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New York on August 12-14, 2012. I will be speaking at the conference, participating in a panel on the importance of building relationships Read More …

Affiliate Marketing is Dead? Again?!

Posted on9 CommentsCategoriesAffiliate Marketing Fallacies, General Discussion

Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries —  is merely astounding: Affiliate marketing is… “dead” and “a waste of time” Affiliate marketing is… “very hard” Thousands of successful affiliates won’t even Read More …

Use Co-Branded Landing Pages to Increase Affiliate Conversions

Posted on4 CommentsCategoriesAffiliate Program Management

Co-branded landing pages are a pretty simple, yet an extremely effective, way to increase individual affiliate conversions. It is also one of the frequently-overlooked affiliate program optimization techniques. The most compelling reason to start working in this direction is the immediate conversion improvement. Here’s the data — reported on the performance of co-branded affiliate landing Read More …

BrandVerity’s PoachMark Now Also Analyzes Affiliate Toolbars

Posted on1 CommentCategoriesAffiliate Program Management, Spyware & Parasites

Earlier this week an email came from BrandVerity, the developers of PoachMark, a famous tool of catching paid search violations. The email read: We’re happy to unveil a great new resource available to all Poachmark customers, at no additional cost! Our staff has been hard at work developing informational Affiliate Toolbar Profiles. Downloadable affiliate toolbars Read More …

Valpak Gets Into Affiliate Marketing – Savings.com Acquisition

Posted onLeave a commentCategoriesAnnouncements

Less than three weeks have passed since our announcement of one affiliate acquiring another one for nearly $135 million, and today we’re happy to report another major merger. This time we’re noticing something similar yet different — Valpak, a company traditionally focused on “offline” coupons, is being merged with Savings.com, a major affiliate coupon site Read More …

Improving Open Rate of Your Communication: 5 Tips From Top Publisher

Posted on7 CommentsCategoriesAffiliate Program Management

With great excitement we bring you the first-ever guest post at AM Navigator’s blog. We loved Graham Jenner‘s approach, and happily accepted his contribution. Should you want to contribute to this blog as well, email us. I read with interest Geno’s recent post about a drop in open rates on email newsletters. It flagged an Read More …