June 2012 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on June 29th, 2012

It’s been a while since I have last blogged about pay-per-call performance marketing, and I’m glad that in a recent consulting session I was asked a question that I really didn’t have a good up-to-date answer to (which has made me dig into PPCall data, and, ultimately, gave birth to this post). I’ve had a […]

Continue reading about Pay Per Call Performance Marketing: CTR, Conversion & AOV Data

Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New York on August 12-14, 2012. I will be speaking at the conference, participating in a panel on the importance of building relationships […]

Continue reading about Share Your Thoughts – Get a Free Affiliate Summit East 2012 Pass!

Golden Link Awards by LinkShare are traditionally awarded at their New York City Symposium – to celebrate “excellence and innovation in Rakuten LinkShare Network” — which happens on an annual basis. Last year I was honored to make the list of finalists. This year I was asked to judge the finalists. It was good fun; […]

Continue reading about And the Winners of 2012 Rakuten LinkShare Golden Link Awards Are…

Geno Prussakov on June 26th, 2012

Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries —  is merely astounding: Affiliate marketing is… “dead” and “a waste of time” Affiliate marketing is… “very hard” Thousands of successful affiliates won’t even […]

Continue reading about Affiliate Marketing is Dead? Again?!

Geno Prussakov on June 25th, 2012

Co-branded landing pages are a pretty simple, yet an extremely effective, way to increase individual affiliate conversions. It is also one of the frequently-overlooked affiliate program optimization techniques. The most compelling reason to start working in this direction is the immediate conversion improvement. Here’s the data — reported on the performance of co-branded affiliate landing […]

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Geno Prussakov on June 22nd, 2012

Earlier this week an email came from BrandVerity, the developers of PoachMark, a famous tool of catching paid search violations. The email read: We’re happy to unveil a great new resource available to all Poachmark customers, at no additional cost! Our staff has been hard at work developing informational Affiliate Toolbar Profiles. Downloadable affiliate toolbars […]

Continue reading about BrandVerity’s PoachMark Now Also Analyzes Affiliate Toolbars

Geno Prussakov on June 21st, 2012

Less than three weeks have passed since our announcement of one affiliate acquiring another one for nearly $135 million, and today we’re happy to report another major merger. This time we’re noticing something similar yet different — Valpak, a company traditionally focused on “offline” coupons, is being merged with Savings.com, a major affiliate coupon site […]

Continue reading about Valpak Gets Into Affiliate Marketing – Savings.com Acquisition

Geno Prussakov on June 18th, 2012

As I am working on putting together an exciting agenda for Affiliate Management Days East 2012 (which per your votes is going to be held in Florida), I would like to also ask you to express your opinion on the location for Affiliate Management Days West 2013. We loved San Francisco as the city choice […]

Continue reading about Affiliate Management Days West 2013: San Francisco v Las Vegas

With great excitement we bring you the first-ever guest post at AM Navigator’s blog. We loved Graham Jenner‘s approach, and happily accepted his contribution. Should you want to contribute to this blog as well, email us. I read with interest Geno’s recent post about a drop in open rates on email newsletters. It flagged an […]

Continue reading about Improving Open Rate of Your Communication: 5 Tips From Top Publisher

In an industry like affiliate marketing, it does sometimes happen so that a number of news “pile up” on the same day. However, this normally coincides with major digital marketing conferences, or events of their scale. Today the former is true, while the latter isn’t (no offense to ForumCon which, as I’ve heard went really […]

Continue reading about 3 News: LinkShare Awards, Guest Blogging, AM Days Speaker Deadline