Affiliate Recruitment Letter: 7 Mistakes to Avoid (a Critique)

Posted on17 CommentsCategoriesAffiliate Program Management

An affiliate manager, who has recently finished studying my latest book, has contacted me with a request to critique his freshly-baked 700-words-long affiliate recruitment letter. Having removed all sensitive information (and having received his approval to do this in public) today I’d like to post my recommendations in my blog (as, I am confident, this Read More …

Affiliate Marketing Objectives – Share Them Don’t Keep Them Secret

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

As with all marketing activities it’s important that you have what you want to achieve. Having goals and objectives is important as they are the basis for setting KPIs and give you something to measure how successful your activity has been. Sometimes is can be easy to get caught up with day to day activities Read More …

Affiliate Marketing Opportunities in the Evolving Online Landscape

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Last Friday I posted the first of my videos shot for Google Affiliate Network Client Summit 2012, preceding it with a comment that “I have shot four videos” total for Google, and that they were shot “in three different countries.” To remind you, each of the videos answers one specific question, and each was limited Read More …

Where is Affiliate Marketing Headed?

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

Today I’m missing an event that I’ve always wanted to go to — Google Affiliate Network Client Summit, an invitation-only event which traditionally takes place in Chicago every summer. This year, unlike before, I received an invitation to speak at the event. However, numerous circumstances made it impossible for me to participate. Instead, we’ve worked out Read More …

Affiliate Links on Social Media Platforms: My Opinion on Subject

Posted on13 CommentsCategoriesAffiliate Program Management

A few hours ago Priest Willis who manages BuyCostumes.com affiliate program (yes, a direct competitor of our client, but he does deserve the mention for spotting it) tweeted: Wow! OPMs, affiliate mgrs, affiliates, what do you think about this? tcrn.ch/Md6zW1 — Priest Willis (@priestwillis) July 10, 2012   He has linked to Josh Constine‘s new Read More …

Affiliate Marketing Spend to Reach 4.5B in 2016 and Other Findings by Forrester Consulting

Posted on8 CommentsCategoriesAnnouncements, Online Marketing

A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it: 1. Forrester has scaled down their previous growth prediction (of Read More …