July 2012 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on July 31st, 2012

An affiliate manager, who has recently finished studying my latest book, has contacted me with a request to critique his freshly-baked 700-words-long affiliate recruitment letter. Having removed all sensitive information (and having received his approval to do this in public) today I’d like to post my recommendations in my blog (as, I am confident, this […]

Continue reading about Affiliate Recruitment Letter: 7 Mistakes to Avoid (a Critique)

Geno Prussakov on July 25th, 2012

Up until this year I haven’t seen much quality material put together on this subject; and I’m glad to see more good content being put together as time goes. Today I’d like to draw your attention to three such comparisons of the two ways to manage your affiliate program. 1. Last year, as I was […]

Continue reading about In-House vs Outsourced Affiliate Management: 3 Comparisons

As with all marketing activities it’s important that you have what you want to achieve. Having goals and objectives is important as they are the basis for setting KPIs and give you something to measure how successful your activity has been. Sometimes is can be easy to get caught up with day to day activities […]

Continue reading about Affiliate Marketing Objectives – Share Them Don’t Keep Them Secret

Geno Prussakov on July 20th, 2012

And the day has come for me to bring you my fourth, and last, video in the series of the ones shot for Google Affiliate Network Client Summit 2012 [in case you’ve missed the previous ones, they may be found here: video 1 on the Future of Affiliate Marketing | video 2 on Opportunities & […]

Continue reading about Affiliate Marketing Programs and Channel Attribution

Continuing the series of my Google Affiliate Network Client Summit 2012 videos [video 1 in this post | video 2 here], today I’d like to bring you a video I shot in the heart of stunning St. Petersburg, Russia. Google asked me to express my thoughts on “affiliate marketing around the globe” — particularly, what […]

Continue reading about Expanding Affiliate Program Internationally: 3 Markets to Consider

It’s that time of the year when the small business community is voting for Small Business Influencers of the year. As some of you may remember, I was nominated last year, but didn’t quite make the final cut. However, even the “honorable mention” was a true honor (forgive the repetition). This year I am thrilled […]

Continue reading about Small Business Influencer 2012 Awards: Vote for Affiliate Marketers

Last Friday I posted the first of my videos shot for Google Affiliate Network Client Summit 2012, preceding it with a comment that “I have shot four videos” total for Google, and that they were shot “in three different countries.” To remind you, each of the videos answers one specific question, and each was limited […]

Continue reading about Affiliate Marketing Opportunities in the Evolving Online Landscape

Geno Prussakov on July 12th, 2012

Today I’m missing an event that I’ve always wanted to go to — Google Affiliate Network Client Summit, an invitation-only event which traditionally takes place in Chicago every summer. This year, unlike before, I received an invitation to speak at the event. However, numerous circumstances made it impossible for me to participate. Instead, we’ve worked out […]

Continue reading about Where is Affiliate Marketing Headed?

Geno Prussakov on July 10th, 2012

A few hours ago Priest Willis who manages BuyCostumes.com affiliate program (yes, a direct competitor of our client, but he does deserve the mention for spotting it) tweeted: Wow! OPMs, affiliate mgrs, affiliates, what do you think about this? tcrn.ch/Md6zW1 — Priest Willis (@priestwillis) July 10, 2012   He has linked to Josh Constine‘s new […]

Continue reading about Affiliate Links on Social Media Platforms: My Opinion on Subject

A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it: 1. Forrester has scaled down their previous growth prediction (of […]

Continue reading about Affiliate Marketing Spend to Reach 4.5B in 2016 and Other Findings by Forrester Consulting