A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it:
1. Forrester has scaled down their previous growth prediction (of affiliate marketing spend expected to exceed 4 billion by 2014) — see the previous chart here — to the following:
So, while the industry is showing good signs of growth, we aren’t going to exceed the 4 billion threshold until late 2015 or early 2016.
2. Before committing to make that purchase decision, online shopper visits an average of 2.7 websites:
The above must be very accurate, as it corresponds to the results of a multi-touch attribution study by Slingshot SEO, where upon analyzing “23 million multiple-interaction conversions” the company also discovered that it took online buyers 2.79 interactions (online touches) before converting.
3. “Affiliate marketing favorably increases consumer perception of brands“:
You may download the full 18-page document with the results of this LinkShare / Forrester’s study here.
CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.
Tags: affiliate marketing, affiliate marketing forecast, affiliate marketing growth, affiliate marketing industry, affiliate marketing report, forrester, linkshare, predictions, projections