A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it:
1. Forrester has scaled down their previous growth prediction (of affiliate marketing spend expected to exceed 4 billion by 2014) — see the previous chart here — to the following:
So, while the industry is showing good signs of growth, we aren’t going to exceed the 4 billion threshold until late 2015 or early 2016.
2. Before committing to make that purchase decision, online shopper visits an average of 2.7 websites:
The above must be very accurate, as it corresponds to the results of a multi-touch attribution study by Slingshot SEO, where upon analyzing “23 million multiple-interaction conversions” the company also discovered that it took online buyers 2.79 interactions (online touches) before converting.
3. “Affiliate marketing favorably increases consumer perception of brands“: