August 2012

47% Affiliates Who Use Paid Search Bid on Trademarks. Surprised?

Yesterday, The Search Monitor released their January-June 2012 findings regarding affiliate involvement in paid search. The official press release read: From January 2012 to June 2012, almost 70 percent of affiliate marketers on the major search engines (all Google networks, Yahoo, Bing, and Baidu) bid on trademark terms (47.22 percent) or, […]

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Increase Affiliate Earnings Opening Up To Guest Blog Posts

Note from Geno Prussakov: Two and a half months ago I opened AM Navigator to guest-blogging. The very next day we had our first-ever guest post by Graham Jenner. Today I welcome our newest guest blogger, Liliya Tyndyk. Enjoy her first AM Navigator post below. Getting your website noticed and

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Search Engines and Online Reviews Represent Affiliate Opportunities

Earlier today eMarketer has published some interesting data on the sources that consumers use in their pre-purchase product research. Two reasons why we couldn’t miss this: (1) the data was from our client, Compete.com, whose affiliate program we manage, and (2) if you look at the below data carefully, you

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Affiliate Management: Prussakov's Fall 2012 Speaking Engagements

My favorite season of the year is coming, and while there’s still time for you to plan your trips to the conferences where I will appear, I’d like to highlight the two at which I am set to speak this autumn. In both cases I will tackle affiliate program management

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Are Outsourced Affiliate Managers Better Than In-House Ones?

A recent blog post from the Harvard Business Review reveals that remote workers (or workers of virtual teams) are, actually, more engaged than people who work in company office(s). In his above-referenced post Scott Edinger says that this makes “perfect sense” on the following 4 reasons: Proximity breeds complacency; Absence

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Outsourced Online Marketing Agencies and Non-Compete Agreements

Definitions first: Non-Competition Agreement — A legal agreement in which one party is restricted from working as a direct rival to the employer for a specific time and place. The purpose of non-competition agreements is to prevent an ex-employee from exploiting resources, knowledge and/or leads that were gained from a

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Possibly the Best Way to Boost Affiliate Program Performance

———————————- UPDATE [of 8/23/2012; 7:32 pm ET]: By the end of Day 8, we’ve had 2 more affiliates react to the follow-up email which bumps success rate to 42%. ———————————— As an outsourced affiliate program management agency we have recently took aboard an aged affiliate program. Having analyzed their current

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Your Personal Invitation to Affiliate Management Days East 2012

It’s hard to believe, bu we are now less than seven weeks (48 days, to be exact) away from the second Affiliate Management Days conference which will take place at beautiful Hyatt Regency Bonaventure Conference Center & Spa in Fort Lauderdale, Florida. The Conference Preview Guide has just gone live,

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7 Affiliate Coupon Feed Solutions to Automate Integration

Every major affiliate network offers coupon feeds. Here are just a few examples: Commission Junction has a Coupon-Only Offers RSS Feed Google Affiliate Network has its Orange Links LinkShare’s LinkLocator is an equivalent API solution LinkConnector’s Coupon/Promotions Feed ShareASale  offers a Deals Database Feed AvantLink has its Dynamic Coupon Feed

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