August 2012 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on August 31st, 2012

Yesterday, The Search Monitor released their¬†January-June 2012 findings regarding affiliate involvement in paid search. The official press release read: From January 2012 to June 2012, almost 70 percent of affiliate marketers on the major search engines (all Google networks, Yahoo, Bing, and Baidu) bid on trademark terms (47.22 percent) or, even more startling, direct linked […]

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Liliya Tyndyk on August 30th, 2012

Note from Geno Prussakov: Two and a half months ago I opened AM Navigator to guest-blogging. The very next day we had our first-ever guest post by Graham Jenner. Today I welcome our newest guest blogger, Liliya Tyndyk. Enjoy her first AM Navigator post below. Getting your website noticed and attracting potential buyers is vital […]

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Geno Prussakov on August 29th, 2012

Earlier today eMarketer has published some interesting data on the sources that consumers use in their pre-purchase product research. Two reasons why we couldn’t miss this: (1) the data was from our client,, whose affiliate program we manage, and (2) if you look at the below data carefully, you can actually figure out the […]

Continue reading about Search Engines and Online Reviews Represent Affiliate Opportunities

Geno Prussakov on August 28th, 2012

My favorite season of the year is coming, and while there’s still time for you to plan your trips to the conferences where I will appear, I’d like to highlight the two at which I am set to speak this autumn. In both cases I will tackle affiliate program management issues (hence, the title of […]

Continue reading about Affiliate Management: Prussakov’s Fall 2012 Speaking Engagements

Geno Prussakov on August 27th, 2012

A recent blog post from the Harvard Business Review reveals that remote workers (or workers of virtual teams) are, actually, more engaged than people who work in company office(s). In his above-referenced post Scott Edinger says that this makes “perfect sense” on the following 4 reasons: Proximity breeds complacency; Absence makes people try harder to […]

Continue reading about Are Outsourced Affiliate Managers Better Than In-House Ones?

Geno Prussakov on August 24th, 2012

Definitions first: Non-Competition Agreement — A legal agreement in which one party is restricted from working as a direct rival to the employer for a specific time and place. The purpose of non-competition agreements is to prevent an ex-employee from exploiting resources, knowledge and/or leads that were gained from a previous employer. [source: Investopedia] Now, […]

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Geno Prussakov on August 23rd, 2012

———————————— UPDATE [of 8/23/2012; 7:32 pm ET]: By the end of Day 8, we’ve had 2 more affiliates react to the follow-up email which bumps success rate to 42%. ———————————— As an outsourced affiliate program management agency we have recently took aboard an aged affiliate program. Having analyzed their current situation, we have discovered the […]

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Geno Prussakov on August 22nd, 2012

It’s hard to believe, bu we are now less than seven weeks (48 days, to be exact) away from the second Affiliate Management Days conference which will take place at beautiful Hyatt Regency Bonaventure Conference Center & Spa in Fort Lauderdale, Florida. The Conference Preview Guide has just gone live, and the first thing that […]

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Geno Prussakov on August 21st, 2012

Every major affiliate network offers coupon feeds. Here are just a few examples: Commission Junction has a Coupon-Only Offers RSS Feed Google Affiliate Network has its Orange Links LinkShare’s LinkLocator is an equivalent API solution LinkConnector’s Coupon/Promotions Feed ShareASale¬† offers a Deals Database Feed AvantLink has its Dynamic Coupon Feed And you do not need […]

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Geno Prussakov on August 20th, 2012

A week ago Murray Newlands, grabbed me by the sleeve in the Affiliate Summit East 2012 Registration Area (as soon as I received my badge), and asked if I’d like to be interviewed for Performance Marketing Insider. “With pleasure” was my answer, and here is the video of that interview:   Among other good questions […]

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