47% Affiliates Who Use Paid Search Bid on Trademarks. Surprised?

Posted on15 CommentsCategoriesAffiliate Program Management

Yesterday, The Search Monitor released their¬†January-June 2012 findings regarding affiliate involvement in paid search. The official press release read: From January 2012 to June 2012, almost 70 percent of affiliate marketers on the major search engines (all Google networks, Yahoo, Bing, and Baidu) bid on trademark terms (47.22 percent) or, even more startling, direct linked Read More …

Search Engines and Online Reviews Represent Affiliate Opportunities

Posted on3 CommentsCategoriesThoughts for Affiliates

Earlier today eMarketer has published some interesting data on the sources that consumers use in their pre-purchase product research. Two reasons why we couldn’t miss this: (1) the data was from our client, Compete.com, whose affiliate program we manage, and (2) if you look at the below data carefully, you can actually figure out the Read More …

Are Outsourced Affiliate Managers Better Than In-House Ones?

Posted on7 CommentsCategoriesAffiliate Program Management, General Discussion

A recent blog post from the Harvard Business Review reveals that remote workers (or workers of virtual teams) are, actually, more engaged than people who work in company office(s). In his above-referenced post Scott Edinger says that this makes “perfect sense” on the following 4 reasons: Proximity breeds complacency; Absence makes people try harder to Read More …

Outsourced Online Marketing Agencies and Non-Compete Agreements

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion

Definitions first: Non-Competition Agreement — A legal agreement in which one party is restricted from working as a direct rival to the employer for a specific time and place. The purpose of non-competition agreements is to prevent an ex-employee from exploiting resources, knowledge and/or leads that were gained from a previous employer. [source: Investopedia] Now, Read More …

Possibly the Best Way to Boost Affiliate Program Performance

Posted on7 CommentsCategoriesAffiliate Program Management

———————————— UPDATE [of 8/23/2012; 7:32 pm ET]: By the end of Day 8, we’ve had 2 more affiliates react to the follow-up email which bumps success rate to 42%. ———————————— As an outsourced affiliate program management agency we have recently took aboard an aged affiliate program. Having analyzed their current situation, we have discovered the Read More …

Your Personal Invitation to Affiliate Management Days East 2012

Posted on1 CommentCategoriesAffiliate Program Management, Announcements

It’s hard to believe, bu we are now less than seven weeks (48 days, to be exact) away from the second Affiliate Management Days conference which will take place at beautiful Hyatt Regency Bonaventure Conference Center & Spa in Fort Lauderdale, Florida. The Conference Preview Guide has just gone live, and the first thing that Read More …

7 Affiliate Coupon Feed Solutions to Automate Integration

Posted on46 CommentsCategoriesAffiliate Tools, Thoughts for Affiliates

Every major affiliate network offers coupon feeds. Here are just a few examples: Commission Junction has a Coupon-Only Offers RSS Feed Google Affiliate Network has its Orange Links LinkShare’s LinkLocator is an equivalent API solution LinkConnector’s Coupon/Promotions Feed ShareASale¬† offers a Deals Database Feed AvantLink has its Dynamic Coupon Feed And you do not need Read More …