In a Relationship-Led Business, Little Things Make a Big Difference

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates that have the best relationships Read More …

Affiliate Marketing in Canada – AvantLink’s Take

Posted on2 CommentsCategoriesGeneral Discussion

Earlier this month, on its seventh anniversary, a prominent US-based affiliate network, AvantLink, has launched a Canada-focused network. So I’ve reached out to AvantLink — to ask them a few questions about affiliate marketing in Canada, in general, and their recent launch, in particular. My interviewee is Chad Waite (CW), AvantLink’s Marketing Manager, and you Read More …

Common Misconception: The More Affiliate Networks, The Merrier

Posted on19 CommentsCategoriesAffiliate Marketing Fallacies, Affiliate Program Management

An affiliate manager has emailed me: I’m researching possibilities to grow and expand our affiliate program and would really appreciate your advice on the following: Currently our company is present as a merchant on CJ, ShareaSale and we have in-house program as well. Since you are familiar with our service, could you recommend any other Read More …

German Affiliate Networks (Deutsche Partnerprogramm-Netzwerke)

Posted on25 CommentsCategoriesAffiliate Program Management

A merchant has emailed me the following question: We are looking to expand into Germany. Do you have any German affiliate networks to recommend? I like the idea of going with a Germany-based affiliate network (aka Partnerprogramm-Netzwerk) for a program to target the German-speaking market. As mentioned earlier this year, I believe Germany to be Read More …

“Making the Most of Holidays” Affiliate Webinar & 50 Books Giveaway

Posted onLeave a commentCategoriesAnnouncements

I invite you to register for a webinar on affiliate marketing during holiday seasons. Both affiliates and merchants can successfully monetize on holiday buying trends. However, to make the most of every holiday both must understand their audience — (a) merchants and affiliate managers need to know what their affiliates need to market them effectively, Read More …

2 Hidden Gems for (Free) Affiliate Recruitment

Posted onLeave a commentCategoriesAffiliate Program Management

Affiliate recruitment is (or should be) an integral part of every affiliate program manager’s routine. And while some managers get away with what I call passive recruitment (e.g.: having new affiliates join the program via affiliate program directories, or affiliate program description page), nothing beats active affiliate recruitment. There are numerous techniques to employ in Read More …

What Makes an Effective Affiliate Banner – Affiliate Viewpoint

Posted on13 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Note from Geno Prussakov: Last week an interesting discussion on affiliate banners got started. After seeing his insightful comment, I couldn’t help but reach out to Martin Osborn (whom I’ve been following for some time) asking him if he may be interested in contributing a guest post on the topic. Today I’m thrilled to officially Read More …