October 2012 - Affiliate Marketing Blog by Geno Prussakov
Graham Jenner on October 30th, 2012

I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates that have the best relationships […]

Continue reading about In a Relationship-Led Business, Little Things Make a Big Difference

Geno Prussakov on October 29th, 2012

Earlier this month, on its seventh anniversary, a prominent US-based affiliate network, AvantLink, has launched a Canada-focused network. So I’ve reached out to AvantLink — to ask them a few questions about affiliate marketing in Canada, in general, and their recent launch, in particular. My interviewee is Chad Waite (CW), AvantLink’s Marketing Manager, and you […]

Continue reading about Affiliate Marketing in Canada – AvantLink’s Take

Geno Prussakov on October 24th, 2012

An affiliate manager has emailed me: I’m researching possibilities to grow and expand our affiliate program and would really appreciate your advice on the following: Currently our company is present as a merchant on CJ, ShareaSale and we have in-house program as well. Since you are familiar with our service, could you recommend any other […]

Continue reading about Common Misconception: The More Affiliate Networks, The Merrier

Geno Prussakov on October 22nd, 2012

A merchant has emailed me the following question: We are looking to expand into Germany. Do you have any German affiliate networks to recommend? I like the idea of going with a Germany-based affiliate network (aka Partnerprogramm-Netzwerk) for a program to target the German-speaking market. As mentioned earlier this year, I believe Germany to be […]

Continue reading about German Affiliate Networks (Deutsche Partnerprogramm-Netzwerke)

I invite you to register for a webinar on affiliate marketing during holiday seasons. Both affiliates and merchants can successfully monetize on holiday buying trends. However, to make the most of every holiday both must understand their audience — (a) merchants and affiliate managers need to know what their affiliates need to market them effectively, […]

Continue reading about “Making the Most of Holidays” Affiliate Webinar & 50 Books Giveaway

Geno Prussakov on October 15th, 2012

Less than a week has passed since Affiliate Management Days East 2012 in Fort Lauderdale, FL, and I’m already working hard on AM Days West 2013 agenda. Just as in 2012 our Spring 2013 conference is set to take place in San Francisco. The dates are April 16-17, 2013; and the hotel is the beautiful […]

Continue reading about Apply to Speak at Affiliate Management Days (San Francisco 2013)

Geno Prussakov on October 12th, 2012

It’s that time of the year when you can vote on sessions proposed for Affiliate Summit West 2013. The conference is going to be held on January 13-15, 2012 in Las Vegas, Nevada. They let prospective attendees cast their votes for a week, then the conference’s advisory board votes, and then there are also votes […]

Continue reading about Vote if You Want to See Me Speak at Affiliate Summit West 2013

Geno Prussakov on October 8th, 2012

Affiliate recruitment is (or should be) an integral part of every affiliate program manager’s routine. And while some managers get away with what I call passive recruitment (e.g.: having new affiliates join the program via affiliate program directories, or affiliate program description page), nothing beats active affiliate recruitment. There are numerous techniques to employ in […]

Continue reading about 2 Hidden Gems for (Free) Affiliate Recruitment

Martin Osborn on October 3rd, 2012

Note from Geno Prussakov: Last week an interesting discussion on affiliate banners got started. After seeing his insightful comment, I couldn’t help but reach out to Martin Osborn (whom I’ve been following for some time) asking him if he may be interested in contributing a guest post on the topic. Today I’m thrilled to officially […]

Continue reading about What Makes an Effective Affiliate Banner – Affiliate Viewpoint