November 2012 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on November 28th, 2012

On January 13-15 2013, a new Affiliate Summit conference will be held in Las Vegas. Their West Coast conference has traditionally been the biggest not only between the conferences that Affiliate Summit runs, but, by far, the biggest show in the industry. I was honored to have been asked to moderate a panel on affiliate […]

Continue reading about Comment to Get a Free Chance to Win Affiliate Summit West 2013 Pass

Geno Prussakov on November 26th, 2012

Earlier this morning Today predicted that “$1.1 billion will be spent online today” during Cyber Monday [source]. In 2011, the day’s online sales were reported at $1.25 billion (or up 22% from Cyber Monday 2010). It is a bit unusual to expect a drop in 2012 — especially that this year we have already registered […]

Continue reading about Huge (Cyber Monday) Discount on Affiliate Management Days Passes!

Geno Prussakov on November 22nd, 2012

Today America celebrates Thanksgiving, the day when we count our blessings, allowing time and room for our hearts to fill with gratitude for them. And while affiliate marketing has primarily been associated with the freedom it gives to those who are involved in it (either as affiliates, or as outsourced affiliate managers like myself), when […]

Continue reading about What I am Most Thankful for as an Affiliate Marketer

Kyle Kam on November 20th, 2012

Note from Geno Prussakov: Our army of guest bloggers is constantly growing; and today I am happy to welcome our newest blogger, Kyle Kam of Affilorama, an affiliate marketing educational resource I’ve mentioned on a number of occasions in the past. Enjoy his first AM Navigator post below. In the dawn of social media sites, […]

Continue reading about Google+: A Plus on Your Affiliate Marketing Strategy

Geno Prussakov on November 15th, 2012

I’ve talked about the importance of communicating holiday shipping schedules back in 2009, and also in 2010, and even on a recent webinar this year. And while this is certainly a best practice for merchants (and affiliate managers) to follow, affiliates want to be prepared for the unfortunate situation that most merchants will actually not […]

Continue reading about Affiliates, Be Proactive (as You Prepare for the Holidays) Too!

Geno Prussakov on November 14th, 2012

It isn’t often that affiliate marketers get to work with major non-profit foundations of the highest caliber. So, as soon as I have found out that HasOffers has been chosen by the United Nations Foundation “to manage, track, and optimize digital media campaigns” [source] I’ve reached out to Peter Hamilton we’ve interviewed before — who […]

Continue reading about UN Foundation Selects Affiliate Marketing Platform for Tracking

Geno Prussakov on November 13th, 2012

It’s been nearly two years since that Affiliate Summit panel of ours, but the things we’ve talked about are still relevant today. Back in January 2011 Barbara Rozgonyi, Jim Kukral, Marty Fahncke and yours truly addressed the subject of leveraging personal brands “for affiliate success.” The session ended up covering much more than applying the […]

Continue reading about Creating a Powerful Personal Brand (for Affiliate Marketing & Beyond)

Geno Prussakov on November 12th, 2012

It seems like only yesterday I announced the launch of Affiliate Management Days, the world’s first and only professional forum/conference on all things affiliate management. Time flies, and after the successful launch conference in San Francisco, and our second forum in Fort Lauderdale, AM Days is already set to return to the Bay Area in […]

Continue reading about Affiliate Marketing Program Management Conference 2013: Agenda Live

Geno Prussakov on November 7th, 2012

On November 5 at 3:47 pm ET affiliates of a major program on one of the top affiliate networks received a notice that started as follows: The reaction to my tweeting of the above screenshot has ranged from negative [see this Tweet by Charles Born from California, or this one by John Coulson from England, or […]

Continue reading about When Merchants (Unexpectedly) Decrease Affiliate Commissions…

Have you ever seen one of those “Jack-of-all-Trades” websites, promoting everything from hosting services to vegan recipes? I see them way too often when going over affiliate applications, and vast majority of such websites perform poorly when it comes to conversions. Unfortunately, many affiliates in the pursuit of a revenue increase add each and every […]

Continue reading about Increase Affiliate Income by Learning Your Visitors’ Intent & Needs