December 2012

Geno Prussakov Nominated for Affiliate Manager of the Year Award

A few minutes ago Shawn Collins of Affiliate Summit has Tweeted: Pinnacle Awards Finalists at Affiliate Summit West 2013 – Affiliate Summit affiliatesummit.com/pinnacle-award… #asw13 — Shawn Collins (@affiliatetip) December 28, 2012 It is humbling to see that I have been nominated, and ended up being one of the three finalists […]

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Affiliate Managers, Beware of Impersonators!

Earlier this morning, as I was going through affiliate applications into one of our clients’ affiliate programs, this one really made me raise an eyebrow: I’ve known Anita Campbell for years, and have personally been active on her BizSugar.com website/aggregator. And what affiliate manager wouldn’t be happy should a resource

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2013 Affiliate Marketing Conferences and Trade Shows to Attend

Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 2012), and 2013 is not going to be an exception. Below you may find a compilation of all 2013 affiliate marketing conferences, trade shows, and conventions that

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How To Make an Affiliate Review Website Credible In Customers' Eyes

<!~~~~~~~~~~~~~~~ Editor’s Note: Make sure your review site also complies with the FTC’s disclosure rules. ~~~~~~~~~~~~~~~ This August, Geno posted very useful data on the sources that consumers use in their pre-purchase product research. According to the report, review websites are in the top three online sources trusted by consumers.

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Knowing What Fits: Types of Affiliate Marketing You Can Choose From

With its steady rise in popularity, affiliate marketing has been implemented as a means to earn money by more and more people. And with the right affiliate marketing tools and enough effort, the money just keeps flowing in! But what is affiliate marketing? The simplest explanation would be is that

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Affiliate Perspective / Interview: Lessons for Affiliate Managers

The day before yesterday, I posted the first part of my talk with a well-known affiliate, Nancy Ocasio. Today I would like to bring you the rest of the interview, where Nancy shares her thoughts on affiliate management-related questions: Geno: In a comment earlier this year you wrote that “the

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Affiliate Perspective: 5 Criteria for Choosing an Affiliate Program

I love speaking with smart affiliates. There is so much one can learn that these talks are always invaluable. I’ve interviewed a couple of affiliates in my blog in the past; and this week I’d like to resume the tradition. I have recently interviewed Nancy Ocasio, an affiliate I’ve known

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