Geno Prussakov Nominated for Affiliate Manager of the Year Award

Posted on3 CommentsCategoriesAnnouncements

A few minutes ago Shawn Collins of Affiliate Summit has Tweeted: Pinnacle Awards Finalists at Affiliate Summit West 2013 – Affiliate Summit affiliatesummit.com/pinnacle-award… #asw13 — Shawn Collins (@affiliatetip) December 28, 2012 It is humbling to see that I have been nominated, and ended up being one of the three finalists in the “Affiliate Manager of Read More …

Affiliate Managers, Beware of Impersonators!

Posted on7 CommentsCategoriesAffiliate Program Management

Earlier this morning, as I was going through affiliate applications into one of our clients’ affiliate programs, this one really made me raise an eyebrow: I’ve known Anita Campbell for years, and have personally been active on her BizSugar.com website/aggregator. And what affiliate manager wouldn’t be happy should a resource like BizSugar apply into their Read More …

2013 Affiliate Marketing Conferences and Trade Shows to Attend

Posted on9 CommentsCategoriesAnnouncements, General Discussion, Online Marketing

Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 2012), and 2013 is not going to be an exception. Below you may find a compilation of all 2013 affiliate marketing conferences, trade shows, and conventions that I am aware of. If Read More …

How To Make an Affiliate Review Website Credible In Customers’ Eyes

Posted on3 CommentsCategoriesThoughts for Affiliates

~~~~~~~~~~~~~~~ Editor’s Note: Make sure your review site also complies with the FTC’s disclosure rules. ~~~~~~~~~~~~~~~ This August, Geno posted very useful data on the sources that consumers use in their pre-purchase product research. According to the report, review websites are in the top three online sources trusted by consumers. Whether you are just starting Read More …

Knowing What Fits: Types of Affiliate Marketing You Can Choose From

Posted on1 CommentCategoriesGeneral Discussion, Thoughts for Affiliates

With its steady rise in popularity, affiliate marketing has been implemented as a means to earn money by more and more people. And with the right affiliate marketing tools and enough effort, the money just keeps flowing in! But what is affiliate marketing? The simplest explanation would be is that you get paid whenever you Read More …

Affiliate Perspective / Interview: Lessons for Affiliate Managers

Posted onLeave a commentCategoriesAffiliate Program Management, Interviews

The day before yesterday, I posted the first part of my talk with a well-known affiliate, Nancy Ocasio. Today I would like to bring you the rest of the interview, where Nancy shares her thoughts on affiliate management-related questions: Geno: In a comment earlier this year you wrote that “the line in a program description Read More …

Affiliate Perspective: 5 Criteria for Choosing an Affiliate Program

Posted onLeave a commentCategoriesAffiliate Program Management, Interviews, Thoughts for Affiliates

I love speaking with smart affiliates. There is so much one can learn that these talks are always invaluable. I’ve interviewed a couple of affiliates in my blog in the past; and this week I’d like to resume the tradition. I have recently interviewed Nancy Ocasio, an affiliate I’ve known for many years, a person Read More …