January 2013 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on January 31st, 2013

A recent BrandVerity’s Tweet sparked an intersting discussion. In case you’ve missed it, here it is: Since some may require definition of several key terms used above, here’s all you need to know here: Affiliate nexus tax — state-specific sales tax imposed on sales by in-state affiliate marketers to in-state customers [more here]. Geo-targeting — […]

Continue reading about Affiliates in Nexus Tax States, Reverse Geo-Target In-State Traffic

Geno Prussakov on January 30th, 2013

I know it sounds simple, but how many of you, especially among beginning affiliate managers, are using this extremely effective method of finding new affiliates? Looking for similar websites is especially important when you are searching for good content affiliates — yes, those with “unique content” which “suggests editorial credibility and strong search engine placement” […]

Continue reading about Found a Good Affiliate? Look for Similar Websites (with Free Tool)

Geno Prussakov on January 29th, 2013

Have you seen how Webster’s Dictionary defines a “wish list”? Apparently, the proper definition of the word is “a list of desired but often realistically unobtainable items” [source | italics mine]. Interestingly, just as it has done it with so many other areas of our life the Internet has turned the classic definition of the […]

Continue reading about Wish List – an Underused but Powerful Affiliate Marketing Tool

Geno Prussakov on January 28th, 2013

My Affiliate Program Management: An Hour a Day remains to be the best-selling affiliate marketing book on the market. It has received stellar reviews both on Amazon US and on Amazon UK, but what is even more important (for the purpose of this post) is that it’s been warmly received by Spanish-speakers, French-, German- and […]

Continue reading about Foreign Translation Rights for Affiliate Marketing Best Seller Book

Geno Prussakov on January 25th, 2013

In case you have missed it, two days ago The Atlanta Journal-Constitution has published an interesting piece on Amazon and Georgia affiliate nexus tax. Here’s an excerpt from it: Georgia shoppers at Amazon still aren’t paying sales tax, three weeks after the start of a state law designed to snag the money from the world’s […]

Continue reading about Merchants With Affiliate Programs, Do Not Neglect That Nexus Tax!

Geno Prussakov on January 24th, 2013

I have just received the following questions via email: I am looking into the possibility of becoming an affiliate manager.  Where would you suggest I go to get more information?  How does one become an affiliate manager? Since many of my current (and future) blog readers may find the answer of benefit, I have decided […]

Continue reading about How to Become an Affiliate Manager: Books, Courses, Training

Liliya Tyndyk on January 23rd, 2013

We’ve all seen those ridiculous warning labels. We order a hot cup of coffee, and it warns “Caution! Contents are hot!” Icons on the package instruct us that children should not hide in the refrigerator and we should not microwave the cat. The fine print warns us what is not fit for human consumption: markers, […]

Continue reading about How to Avoid Liability in Affiliate Marketing

Geno Prussakov on January 22nd, 2013

In the course of 2012 I’ve put together two blog posts on the size of affiliate marketing: one on performance marketing worldwide, and another one on affiliate marketing Russia. Per sources quoted in the former post, in 2011 British affiliates were expected “to drive more than £5bn in e-commerce revenue.” But now we have better […]

Continue reading about British Affiliate Marketing Comprises 6% of UK Internet Economy

Geno Prussakov on January 17th, 2013

Ladies and Gentlemen, Today, I am thrilled to announce that Affiliate Management Days is coming to Europe! Building on the success of our American conferences (the next of which is set to take place in San Francisco in April of this year), and in strategic partnership with a4uexpo, we are coming to the UK this […]

Continue reading about Affiliate Management Conference in London: Dates, Call for Speakers

Geno Prussakov on January 16th, 2013

Yesterday, at their annual West Coast conference in Las Vegas, Affiliate Summit’s founders Shawn Collins and Missy Ward handed out 2013 Pinnacle Awards, and I couldn’t help but put together a follow-up commentary. This was my third time in a row making the list(s) of finalists, and no, the “third time’s the charm” proverb didn’t […]

Continue reading about Affiliate Summit Pinnacle Awards 2013: Winners and Commentary