In case you haven’t yet read the cover story of the Winter 2013 Visibility magazine, I’d like to draw your attention to it today pardon this “let me toot my horn” post. Below you may see the cover of this newest Visibility issue, and I am proud to see my […]
Quick Guide to Choosing an Affiliate Program Manager Read More »
The day before yesterday an affiliate (who runs a review website) posted the following comment under my 2009 What Is Cookie Stuffing post: Coincidentally, also the day before yesterday the industry’s famous fraud detective Kellie Stevens wrote up an article that has, undoubtedly, become a sobering one for many. Two
Affiliate Cookie Stuffing is Wire Fraud (Criminal Offense) Read More »
A new client has asked us what they can do to improve performance of their affiliates. Having analyzed their affiliate base, we’ve found out that the majority of their affiliates are inactive (isn’t this always the case?) and out of those that are actively sending traffic only about 9% yield
Affiliate Contests: How to Make Extrinsic Motivators Work Read More »
It seems like only yesterday I’ve put together the post on 2012 predictions; but 2013 is already here, and it’s time for a new one. I have spoken with a number of key players in our industry, asking them to make their prognostications for 2013, and today I am happy
Affiliate Marketing Predictions for 2013 Read More »