Affiliate Management LinkedIn Group: 2,000 Members Milestone

Posted onLeave a commentCategoriesAffiliate Program Management, Announcements

On September 15, 2008 I started a LinkedIn group devoted to affiliate management. In late December 2010, LinkedIn announced the launch of Open Groups, but I chose to keep the “Affiliate Program Management” group a closed, and a diligently-moderated one. Due to the nature of the group, there’s more benefit in the group’s closedness than Read More …

Coupon Affiliate Sites: Do (and Can) They Provide Value?

Posted on17 CommentsCategoriesAffiliate Program Management

Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide zero value. Sorry, but broadcasting Read More …

Affiliate Buzz Previews Affiliate Management Days West 2013

Posted onLeave a commentCategoriesAnnouncements, General Discussion, Interviews

Do you know what is the world’s longest-running podcast dedicated to the affiliate marketing industry? It is James and Arlene Martell’s Affiliate Buzz. Their dynamic radio show is run every Thursday on WebmasterRadio.FM and yesterday I was privileged to be a part of it. James has interviewed me about the upcoming Affiliate Management Days conference Read More …

Glossary of Affiliate Marketing Terms: 40 Common Abbreviations

Posted on4 CommentsCategoriesGeneral Discussion

Whether you are at an affiliate marketing conference, or talking with a prospective affiliate or affiliate managers, it isn’t unusual to hear them operate in/with such terms as “TOS”, “EPC”,¬†“SID” or “AOV.” From generic ones (like the aforementioned four) to more specific ones (like those designating specific affiliate networks, for example), affiliate marketers often use Read More …

Marketplace Fairness Act (Affiliate Nexus Tax Eliminator) in Congress

Posted on3 CommentsCategoriesAffiliate / Advertising Tax

Currently, nine states have affiliate nexus tax (or as some call them “Amazon tax”) laws in place. These are: Arkansas, California, Connecticut, Georgia, Illinois, New York, North Carolina, Pennsylvania, and Rhode Island. In addition to these, numerous other states (like Indiana, Florida, Minnesota, etc) are considering going the similar route. Basically, these laws prescribe for Read More …

Tips (for Social Media Affiliates) to Get Your Application Approved

Posted on2 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Did you know that Facebook is headquartered in Kingston, Jamaica? Neither did I. But at the first glance the below affiliate application makes it appear just like this: While many affiliate managers and merchants/advertisers are still very cautions about affiliates who use social as their primary method of promotion (and understandably so!), there are ways Read More …

Infographic: How Affiliate Marketing Compares to Referral Marketing

Posted on6 CommentsCategoriesGeneral Discussion

I myself often use a type of referral marketing [like the ice-cream truck example here] to illustrate what affiliate marketing is, generally, about. However, while there¬†are some similarities, there are also quite a number of differences, and I was pleased to come across an infographic which reflected these. Remember zferral? Well, they’ve re-branded into Ambassador, Read More …

Affiliate Manager Training: Early Bird Registration Ends in 10 Days

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Does your affiliate manager need training? Or maybe you, as a merchant who has an affiliate program, could use some affiliate management education — to know what to expect from your affiliate manager. Or there yet another scenario: you don’t have an affiliate program; you’ve heard about affiliate marketing, but aren’t sure how exactly to Read More …