February 2013 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on February 28th, 2013

On September 15, 2008 I started a LinkedIn group devoted to affiliate management. In late December 2010, LinkedIn announced the launch of Open Groups, but I chose to keep the “Affiliate Program Management” group a closed, and a diligently-moderated one. Due to the nature of the group, there’s more benefit in the group’s closedness than […]

Continue reading about Affiliate Management LinkedIn Group: 2,000 Members Milestone

Geno Prussakov on February 25th, 2013

Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide zero value. Sorry, but broadcasting […]

Continue reading about Coupon Affiliate Sites: Do (and Can) They Provide Value?

Geno Prussakov on February 22nd, 2013

Do you know what is the world’s longest-running podcast dedicated to the affiliate marketing industry? It is James and Arlene Martell’s Affiliate Buzz. Their dynamic radio show is run every Thursday on WebmasterRadio.FM and yesterday I was privileged to be a part of it. James has interviewed me about the upcoming Affiliate Management Days conference […]

Continue reading about Affiliate Buzz Previews Affiliate Management Days West 2013

Geno Prussakov on February 21st, 2013

Over the past few days, as I was spreading the word that the time to register for AM Days SF 2013 at Early Bird discounts is running out, a number of people have asked me the why question — the big Why one, as I read it — or “Why would I even want to […]

Continue reading about 10 Reasons Why You Must Attend Affiliate Management Days

Kyle Kam on February 20th, 2013

The first thing a new affiliate marketer needs to know is how to properly operate the business. This is the most crucial part, since the foundation needs to be strong in order to sustain the venture in the long run. If you make a good and stable start, the return for your investments will materialize. […]

Continue reading about Affiliate Marketing Tactics Every Beginner Should Know

Geno Prussakov on February 19th, 2013

Whether you are at an affiliate marketing conference, or talking with a prospective affiliate or affiliate managers, it isn’t unusual to hear them operate in/with such terms as “TOS”, “EPC”,¬†“SID” or “AOV.” From generic ones (like the aforementioned four) to more specific ones (like those designating specific affiliate networks, for example), affiliate marketers often use […]

Continue reading about Glossary of Affiliate Marketing Terms: 40 Common Abbreviations

Geno Prussakov on February 15th, 2013

Currently, nine states have affiliate nexus tax (or as some call them “Amazon tax”) laws in place. These are: Arkansas, California, Connecticut, Georgia, Illinois, New York, North Carolina, Pennsylvania, and Rhode Island. In addition to these, numerous other states (like Indiana, Florida, Minnesota, etc) are considering going the similar route. Basically, these laws prescribe for […]

Continue reading about Marketplace Fairness Act (Affiliate Nexus Tax Eliminator) in Congress

Geno Prussakov on February 14th, 2013

Did you know that Facebook is headquartered in Kingston, Jamaica? Neither did I. But at the first glance the below affiliate application makes it appear just like this: While many affiliate managers and merchants/advertisers are still very cautions about affiliates who use social as their primary method of promotion (and understandably so!), there are ways […]

Continue reading about Tips (for Social Media Affiliates) to Get Your Application Approved

Geno Prussakov on February 12th, 2013

I myself often use a type of referral marketing [like the ice-cream truck example here] to illustrate what affiliate marketing is, generally, about. However, while there¬†are some similarities, there are also quite a number of differences, and I was pleased to come across an infographic which reflected these. Remember zferral? Well, they’ve re-branded into Ambassador, […]

Continue reading about Infographic: How Affiliate Marketing Compares to Referral Marketing

Geno Prussakov on February 11th, 2013

Does your affiliate manager need training? Or maybe you, as a merchant who has an affiliate program, could use some affiliate management education — to know what to expect from your affiliate manager. Or there yet another scenario: you don’t have an affiliate program; you’ve heard about affiliate marketing, but aren’t sure how exactly to […]

Continue reading about Affiliate Manager Training: Early Bird Registration Ends in 10 Days