Affiliate Coupon Code Compliance Guide Developed and Released

Posted on1 CommentCategoriesAffiliate Program Management

Whether you call them coupons, vouchers or promo codes, the customer demand for them is hot. The debate around the value of coupon affiliates, however, is even hotter. The dilemma for online merchants may be summarized as follows: Is it even possible to have productive partnerships with coupon affiliates? Some believe it is not. Others Read More …

Healthy Affiliate Program is Antonymous of Quick Fix

Posted on3 CommentsCategoriesAffiliate Marketing Fallacies

Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your affiliate program is built up, Read More …

A Must-Attend Conference for Businesses with Affiliate Programs

Posted onLeave a commentCategoriesAffiliate Program Management, Announcements

With Performance Marketing Summit and Performance Marketing Insights in New York, the past couple of days have, certainly, been busy… But do you know what will be the only other affiliate marketing conference in the U.S. this Spring? It is also the only conference devoted specifically to affiliate program management questions. Of course, I am Read More …

2012 Affiliate Network Earnings and Year-over-Year Growth

Posted on4 CommentsCategoriesGeneral Discussion, Online Marketing

I can’t tell you how many times I’ve been asked about the earnings of the world’s top affiliate networks lately. So, I’ve decided to put together a blog post, aggregating the respective data. Unfortunately, not all affiliate networks release their quarterly or annual figures, and some that do, don’t single out their affiliate marketing earnings Read More …

3 Areas Where Affiliate Networks Should Invest Resources #pminyc

Posted on5 CommentsCategoriesAffiliate Program Management, General Discussion

Later this afternoon, at inaugural Performance Marketing Insights, there will be a panel devoted to the topic of “Where Should Networks Invest Their Resource in 2013?” Here are my thoughts on the subject: Tracking Tracking, in my opinion, is the key expectation of any affiliate network. Of course, there are also affiliate payments, simplifying things Read More …

Recruiting New Affiliates – Tips, Tactics and Tools

Posted on1 CommentCategoriesAffiliate Program Management

Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough. A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of course, such work is time-consuming Read More …