March 2013 - Affiliate Marketing Blog by Geno Prussakov
Graham Jenner on March 28th, 2013

Affiliate management. It’s a term that we often throw around, and we tend to look at processes and how we can improve them. The focus tends to be on the business side of management – what margins we can afford, which affiliate brings in the most revenue, and what will be the return on our […]

Continue reading about How Can People Management Help Your Affiliate Programme?

Geno Prussakov on March 27th, 2013

Whether you call them coupons, vouchers or promo codes, the customer demand for them is hot. The debate around the value of coupon affiliates, however, is even hotter. The dilemma for online merchants may be summarized as follows: Is it even possible to have productive partnerships with coupon affiliates? Some believe it is not. Others […]

Continue reading about Affiliate Coupon Code Compliance Guide Developed and Released

Geno Prussakov on March 25th, 2013

Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your affiliate program is built up, […]

Continue reading about Healthy Affiliate Program is Antonymous of Quick Fix

Geno Prussakov on March 20th, 2013

Whether you are working on setting up a new affiliate program, or are looking at opportunities to optimize the performance of an already existing one, banners are going to be one of the areas to work on. No one wants useless banners. Neither affiliates, nor merchants need these. To help you put together truly effective […]

Continue reading about How to Design Effective Affiliate Banner Ads

Geno Prussakov on March 18th, 2013

I am honored to see my Affiliate Program Management: An Hour a Day book nominated for a Small Business Book of 2013, and especially thrilled to see it in the “Classics” section. It is pretty exciting and encouraging to see a book this niche make such a progress. The voting is still on, and will […]

Continue reading about Affiliate Management Book Makes the List of Business Classics

Geno Prussakov on March 15th, 2013

I realize that the week isn’t over yet, but the chances of anything more significant than the below three happening in the remaining hours of the working day are slim enough for me to highlight these three as the most notable news of the week (note that the below order is merely chronological): 1. FTC […]

Continue reading about 3 Important Affiliate Marketing News of the Week of March 15, 2013

Geno Prussakov on March 14th, 2013

With Performance Marketing Summit and Performance Marketing Insights in New York, the past couple of days have, certainly, been busy… But do you know what will be the only other affiliate marketing conference in the U.S. this Spring? It is also the only conference devoted specifically to affiliate program management questions. Of course, I am […]

Continue reading about A Must-Attend Conference for Businesses with Affiliate Programs

Geno Prussakov on March 13th, 2013

I can’t tell you how many times I’ve been asked about the earnings of the world’s top affiliate networks lately. So, I’ve decided to put together a blog post, aggregating the respective data. Unfortunately, not all affiliate networks release their quarterly or annual figures, and some that do, don’t single out their affiliate marketing earnings […]

Continue reading about 2012 Affiliate Network Earnings and Year-over-Year Growth

Geno Prussakov on March 12th, 2013

Later this afternoon, at inaugural Performance Marketing Insights, there will be a panel devoted to the topic of “Where Should Networks Invest Their Resource in 2013?” Here are my thoughts on the subject: Tracking Tracking, in my opinion, is the key expectation of any affiliate network. Of course, there are also affiliate payments, simplifying things […]

Continue reading about 3 Areas Where Affiliate Networks Should Invest Resources #pminyc

Liliya Tyndyk on March 11th, 2013

Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough. A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of course, such work is time-consuming […]

Continue reading about Recruiting New Affiliates – Tips, Tactics and Tools