June 2013 - Affiliate Marketing Blog by Geno Prussakov

If you know anything about me, you know how I react to the hey-lemme-buy-a-coffee/beer/dinner-to-pick-your-brain type of requests. But in the coming few days, I am happy to make an exception (or a few!) Tomorrow I am traveling to speak at Search Marketing Day in Poland; and looking at my schedule it appears that I have […]

Continue reading about I Don’t Work for Coffee (or Food)… But I’ll Make an Exception

After a busy end of May, I am packing my suitcases again… And again I’m heading to European speaking engagements. The organizers of Search Marketing Day 2013 — a conference that is set to take place on 27-28 June, 2013 in PoznaƄ, Poland — have reached out to me to speak at their fine conference […]

Continue reading about Affiliate Marketing at Search Marketing Day 2013 (in Poznan, Poland)

Geno Prussakov on June 19th, 2013

9 out of 10 prospective affiliate management clients with whom I speak see super affiliate recruitment as one of the principle objectives for their affiliate manager(s). Furthermore, over 50% of them believe that the key to success is in having these newly-recruited super affiliates place the merchant’s banner(s) on the homepage of the super affiliate’s […]

Continue reading about Want Super Affiliates to Place Your Link on Homepage? Bad Goal

Geno Prussakov on June 18th, 2013

Yesterday evening (on Monday, June 17, 2013) — during a dinner that took place at the famous Edison Ballroom in New York City — Rakuten LinkShare held its 2013 Golden Link Awards ceremony. I had the honor of judging the awards for the second time in a row, which is always a privilege. Thank you […]

Continue reading about Winners of Rakuten LinkShare 2013 Golden Link Awards

While surveying “more than sixteen hundred affiliates” for the newest 2013 Affiliate Summit AffStat Report one of questions asked: “How do you typically find out about new affiliate programs?” (p. 15) The distribution of votes was truly interesting: If you look carefully, you will notice that while some respondents mentioned that they are being contacted […]

Continue reading about 10 Avenues for Passive (Yet Highly Effective) Affiliate Recruitment

User-authenticated websites are commonplace these days. And many affiliates — from such power players as Bank of America and ShopDiscover to smaller websites — make their offers available only to registered users, putting most of the website behind the login form. And such strategy absolutely understandable. However, if you run a login-based website that monetizes […]

Continue reading about Run a Login-Based Affiliate Website? Provide Access to Get Approved

Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program guidelines. The chart illustrates the […]

Continue reading about Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance

Geno Prussakov on June 7th, 2013

Last week I held an affiliate marketing seminar at the Rotterdam School of Management (Erasmus University). Regardless of the fact that the MBA students just had an exam before it, the seminar produced a lively discussion [pictures here] with multiple good questions asked. One of the questions was: Is affiliate marketing any different that evangelism […]

Continue reading about Evangelism Marketing versus Affiliate Marketing

Liliya Tyndyk on June 6th, 2013

When it comes to consideration of affiliates, advertisers usually focus on acquiring affiliates and providing them with promotional materials. However, the merchant has other responsibilities essential to sustaining a long-term and quality relationship with affiliates. Most of these responsibilities might not be what you would expect; it comes down to the nuts and bolts of […]

Continue reading about Paving the Way for Smooth Affiliate Sales

The closest Affiliate Summit, affiliate marketing industry’s largest conference, is just 10.5 weeks away. After 4 years in New York City, the conference is moving to Philadelphia, where Affiliate Summit East 2013 (ASE13) is set to take place on August 18-20. This will be my 10th Affiliate Summit, and the 9th at which I will […]

Continue reading about Contribute a Tip – Win a Free Pass to Affiliate Summit East 2013