Want Super Affiliates to Place Your Link on Homepage? Bad Goal

Posted on1 CommentCategoriesAffiliate Program Management

9 out of 10 prospective affiliate management clients with whom I speak see super affiliate recruitment as one of the principle objectives for their affiliate manager(s). Furthermore, over 50% of them believe that the key to success is in having these newly-recruited super affiliates place the merchant’s banner(s) on the homepage of the super affiliate’s Read More …

10 Avenues for Passive (Yet Highly Effective) Affiliate Recruitment

Posted on2 CommentsCategoriesAffiliate Program Management

While surveying “more than sixteen hundred affiliates” for the newest 2013 Affiliate Summit AffStat Report one of questions asked: “How do you typically find out about new affiliate programs?” (p. 15) The distribution of votes was truly interesting: If you look carefully, you will notice that while some respondents mentioned that they are being contacted Read More …

Run a Login-Based Affiliate Website? Provide Access to Get Approved

Posted onLeave a commentCategoriesThoughts for Affiliates

User-authenticated websites are commonplace these days. And many affiliates — from such power players as Bank of America and ShopDiscover to smaller websites — make their offers available only to registered users, putting most of the website behind the login form. And such strategy absolutely understandable. However, if you run a login-based website that monetizes Read More …

Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance

Posted on1 CommentCategoriesAffiliate Program Management, Interviews

Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program guidelines. The chart illustrates the Read More …

Evangelism Marketing versus Affiliate Marketing

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

Last week I held an affiliate marketing seminar at the Rotterdam School of Management (Erasmus University). Regardless of the fact that the MBA students just had an exam before it, the seminar produced a lively discussion [pictures here] with multiple good questions asked. One of the questions was: Is affiliate marketing any different that evangelism Read More …

Paving the Way for Smooth Affiliate Sales

Posted on2 CommentsCategoriesAffiliate Program Management

When it comes to consideration of affiliates, advertisers usually focus on acquiring affiliates and providing them with promotional materials. However, the merchant has other responsibilities essential to sustaining a long-term and quality relationship with affiliates. Most of these responsibilities might not be what you would expect; it comes down to the nuts and bolts of Read More …

Contribute a Tip – Win a Free Pass to Affiliate Summit East 2013

Posted on6 CommentsCategoriesAffiliate Program Management, Announcements

The closest Affiliate Summit, affiliate marketing industry’s largest conference, is just 10.5 weeks away. After 4 years in New York City, the conference is moving to Philadelphia, where Affiliate Summit East 2013 (ASE13) is set to take place on August 18-20. This will be my 10th Affiliate Summit, and the 9th at which I will Read More …