July 2013

How Skimlinks' Google Affiliate Network (GAN) Overwrite Works

With Google “retiring Google Affiliate Network effective July 31, 2013” [source], Skimlinks has developed an overwrite to minimize the disruption to content publishers when their unalternated GAN links go inactive. Today’s announcement on the company’s website reads: We are very excited to announce that our GAN link overwrite is now live… […]

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Prussakov to Keynote Performance Marketing Day 2013 (Madrid, Spain)

Per Forrester Research “the biggest opportunity for eCommerce growth lies in Italy and Spain” [source]. While in 2012 Spanish eCommerce accounted only for 4.1% of country’s total retail [source], we are still talking a market of more than $20 billion, set to exceed $30 billion by 2016 [source]. With under

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2014 Affiliate Management Conference: Save the Date, Apply to Speak

After two successful U.S. conferences in 2012, great shows in San Francisco and London in 2013, I am thrilled to announce that we are already working on bringing you our 2014 shows, the first of which is going to be held in California. Yes, as is already traditional, we are

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Amazon, Overstock Appeal to US Supreme Court Over NY Affiliate Tax

Yesterday afternoon the Executive Director of the Performance Marketing Association (PMA), Rebecca Madigan, has emailed out an important “PMA Alert.” Right at the outset of it she got to the key point, writing: In a dramatic move, Amazon and Overstock have filed an application to petition the US Supreme Court

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An Invisible Thief: Affiliate Adware and Plugins

The best affiliates are highly motivated to make sales and use whatever tools available to interest potential customers, including ever-developing technologies and apps. Although this is generally a good thing for the merchant, affiliate managers must be discerning which promotional methods are acceptable and which are not. Several types of

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