How Skimlinks’ Google Affiliate Network (GAN) Overwrite Works

Posted on1 CommentCategoriesThoughts for Affiliates

With Google “retiring Google Affiliate Network effective July 31, 2013” [source], Skimlinks has developed an overwrite to minimize the disruption to content publishers when their¬†unalternated GAN links go inactive. Today’s announcement on the company’s website reads: We are very excited to announce that our GAN link overwrite is now live… It works by identifying broken Read More …

Prussakov to Keynote Performance Marketing Day 2013 (Madrid, Spain)

Posted onLeave a commentCategoriesAnnouncements

Per Forrester Research “the biggest opportunity for eCommerce growth lies in Italy and Spain” [source]. While in 2012 Spanish eCommerce accounted only for 4.1% of country’s total retail [source], we are still talking a market of more than $20 billion, set to exceed $30 billion by 2016 [source]. With under 50% of online buyer penetration Read More …

Amazon, Overstock Appeal to US Supreme Court Over NY Affiliate Tax

Posted on1 CommentCategoriesAffiliate / Advertising Tax

Yesterday afternoon the Executive Director of the Performance Marketing Association (PMA), Rebecca Madigan, has emailed out an important “PMA Alert.” Right at the outset of it she got to the key point, writing: In a dramatic move, Amazon and Overstock have filed an application to petition the US Supreme Court to hear their case against Read More …

Affiliates, Guinea Pigs and Conversion Rate Optimization

Posted onLeave a commentCategoriesAffiliate Program Management

“Build it and they will come” has been a wrong approach to website promotion and online marketing in general, and way wrong of an approach to affiliate program management in particular. Three years ago a veteran affiliate marketer, Todd Farmer, pleaded: “Merchants, don’t use affiliates as Guinea pigs,” implying: don’t start an affiliate program until Read More …

An Invisible Thief: Affiliate Adware and Plugins

Posted on2 CommentsCategoriesAffiliate Program Management, Spyware & Parasites

The best affiliates are highly motivated to make sales and use whatever tools available to interest potential customers, including ever-developing technologies and apps. Although this is generally a good thing for the merchant, affiliate managers must be discerning which promotional methods are acceptable and which are not. Several types of software and browser plugins can Read More …