July 2013 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on July 31st, 2013

With Google “retiring Google Affiliate Network effective July 31, 2013” [source], Skimlinks has developed an overwrite to minimize the disruption to content publishers when their¬†unalternated GAN links go inactive. Today’s announcement on the company’s website reads: We are very excited to announce that our GAN link overwrite is now live… It works by identifying broken […]

Continue reading about How Skimlinks’ Google Affiliate Network (GAN) Overwrite Works

Geno Prussakov on July 30th, 2013

Last year at Affiliate Summit West 2012 I spoke on the topic “Advanced Affiliate Program Management & Analysis.” Two weeks ago Shawn Collins uploaded the full video with my presentation to YouTube; and you may now view it free of charge:   The accompanying slide deck may be located on SlideShare, and you may also […]

Continue reading about The Essentials of Affiliate Program Management [Video]

Per Forrester Research “the biggest opportunity for eCommerce growth lies in Italy and Spain” [source]. While in 2012 Spanish eCommerce accounted only for 4.1% of country’s total retail [source], we are still talking a market of more than $20 billion, set to exceed $30 billion by 2016 [source]. With under 50% of online buyer penetration […]

Continue reading about Prussakov to Keynote Performance Marketing Day 2013 (Madrid, Spain)

Geno Prussakov on July 25th, 2013

Earlier this week, my friend Bryan Eisenberg Tweeted a link to a ClickZ article he authored a year ago, the gist of which may be boiled down to this quote: If you just set it and forget it you can also kiss your money goodbye. He started talking about paid search advertising, moving on (to […]

Continue reading about Successful Affiliate Marketing is Always Proactive

After two successful U.S. conferences in 2012, great shows in San Francisco and London in 2013, I am thrilled to announce that we are already working on bringing you our 2014 shows, the first of which is going to be held in California. Yes, as is already traditional, we are returning to San Francisco (for […]

Continue reading about 2014 Affiliate Management Conference: Save the Date, Apply to Speak

Yesterday afternoon the Executive Director of the Performance Marketing Association (PMA), Rebecca Madigan, has emailed out an important “PMA Alert.” Right at the outset of it she got to the key point, writing: In a dramatic move, Amazon and Overstock have filed an application to petition the US Supreme Court to hear their case against […]

Continue reading about Amazon, Overstock Appeal to US Supreme Court Over NY Affiliate Tax

Geno Prussakov on July 22nd, 2013

With Affiliate Summit East 2013 coming up in just four weeks, today I am thrilled to announce the two winners of the free passes that anyone could win by contributing a conversion optimization tip in the course of 44 days. We’ve received 5 really thoughtful contributions, and I’m glad I didn’t have to make the […]

Continue reading about The Winners of the Free Affiliate Summit Passes Are…

Geno Prussakov on July 18th, 2013

“Build it and they will come” has been a wrong approach to website promotion and online marketing in general, and way wrong of an approach to affiliate program management in particular. Three years ago a veteran affiliate marketer, Todd Farmer, pleaded: “Merchants, don’t use affiliates as Guinea pigs,” implying: don’t start an affiliate program until […]

Continue reading about Affiliates, Guinea Pigs and Conversion Rate Optimization

Geno Prussakov on July 16th, 2013

An interesting question came to me from a student who is working on a thesis where he compares affiliate marketing to (direct) social media marketing. He wrote: I am trying to find what will be the average cost of recruiting an affiliate (general) and what are the costs for keeping him in the program (such […]

Continue reading about Cost of Recruiting Affiliates vs “Retaining” Them

Liliya Tyndyk on July 11th, 2013

The best affiliates are highly motivated to make sales and use whatever tools available to interest potential customers, including ever-developing technologies and apps. Although this is generally a good thing for the merchant, affiliate managers must be discerning which promotional methods are acceptable and which are not. Several types of software and browser plugins can […]

Continue reading about An Invisible Thief: Affiliate Adware and Plugins