The summer of 2013 isn’t even at its equator, but we already have sad news from as many as three new states. The newest ones that have passed affiliate nexus tax laws or shall we christen them “The Three Ms”? are Missouri [less than a week ago], Maine [more here], […]
Maine, Minnesota and Missouri Jump on the Affiliate Tax Bandwagon Read More »
Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships with merchants) I had no clue that on the very next day I will have to put together a “Part 2” in continuation of that post. Today a
Surprising Example of (Toolbar) Affiliate Transparency Read More »
A year ago IAB UK released an updated Ethical Merchant Charter, a document that “offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. The Charter primarily focused on increasing “the knowledge of merchants by outlining to them that they need to treat publishers as partners.”
In Affiliate-Merchant Relationships Transparency Goes a Long Way Read More »
In a new research devoted to e-commerce customer acquisition Custora has analyzed how people shop online when referred to e-tailers via different marketing channels. Having studied “72 million customers from 86 U.S. retailers across 14 industries” (over the past four years), they have found out that the top [tweetherder]3 most
Affiliate-Driven Customers Are 8 Percent More Valuable Than Average Read More »
Having just returned from Search Marketing Day 2013, which took place in Poznań, Poland, I have decided to put together this post recapping my experience at the show, as well as the main part of my presentation. This was my first SEO conference to attend, and I must admit: I
2013 Digital Trends Reveal Affiliate Marketing Opportunities Read More »