August 2013 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on August 28th, 2013

Earlier this morning affiliates of a program — which positions itself as one lead by a “full-time affiliate manager” — received an interesting email. Here is an excerpt from it (with sensitive information removed): In attempts to make our group of affiliates stronger and to provide a better experience to our customers we are going […]

Continue reading about Example of Oxymoronic Approach to Affiliate Relationship Management

Geno Prussakov on August 26th, 2013

Much has been happening in the affiliate marketing world lately. Even though August 2013 isn’t over yet, I think it is safe to presuppose that the below 7 news are definitely the ones that you do not want to miss. So, here they are in chronological order: 1. Affiliate Marketing Book Becomes E-Commerce Bestseller On […]

Continue reading about 7 Affiliate Marketing News Not to Miss in August 2013 (Second Half)

Geno Prussakov on August 21st, 2013

The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max, no maximum results are achievable. […]

Continue reading about 10 Tips to Increase Your Affiliate Traffic’s Conversion Rate

I hate the word “dummies.” I’d much rather hear newbies call themselves “aspiring affiliates” or “beginning affiliate marketers.” And I can’t count how many times I have been asked to write a book for people like these — those who are interested in learning how they can earn money as affiliates. Since in the course […]

Continue reading about New Affiliate Marketing Guide / Book for Beginners and “Dummies”

Earlier this morning Affiliate Window, an affiliate network that prides itself in tracking “over 90% of mobile activity” [more here] posted some truly impressive data on their Facebook page: in the month of July 2013 they registered 13,000 affiliate-referred mobile sales each day. This means over 400,000 mobile sales driven by affiliates in one ordinary month. […]

Continue reading about Affiliate-Driven Mobile Traffic Yields 400,000 Sales in One Month

I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the network to take care of […]

Continue reading about Affiliate Networks Provide Infrastructure. Management is Separate

One of the most frequently overlooked affiliate banners is an 88×31 micro bar. The very minuscule size of it poses a problem to many merchants and affiliate managers. As a result — either (i) because they don’t believe anyone needs creatives this small, or (ii) because their graphic designer has no idea to fit in […]

Continue reading about 24 Examples of Inspiring Micro Bar (88×31) Banner Ads for Affiliates