Example of Oxymoronic Approach to Affiliate Relationship Management

Posted on5 CommentsCategoriesAffiliate Program Management

Earlier this morning affiliates of a program — which positions itself as one lead by a “full-time affiliate manager” — received an interesting email. Here is an excerpt from it (with sensitive information removed): In attempts to make our group of affiliates stronger and to provide a better experience to our customers we are going Read More …

10 Tips to Increase Your Affiliate Traffic’s Conversion Rate

Posted on9 CommentsCategoriesAffiliate Program Management

The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max, no maximum results are achievable. Read More …

New Affiliate Marketing Guide / Book for Beginners and “Dummies”

Posted on3 CommentsCategoriesAnnouncements, Thoughts for Affiliates

I hate the word “dummies.” I’d much rather hear newbies call themselves “aspiring affiliates” or “beginning affiliate marketers.” And I can’t count how many times I have been asked to write a book for people like these — those who are interested in learning how they can earn money as affiliates. Since in the course Read More …

Affiliate-Driven Mobile Traffic Yields 400,000 Sales in One Month

Posted on2 CommentsCategoriesAffiliate Program Management

Earlier this morning Affiliate Window, an affiliate network that prides itself in tracking “over 90% of mobile activity” [more here] posted some truly impressive data on their Facebook page: in the month of July 2013 they registered 13,000 affiliate-referred mobile sales each day. This means over 400,000 mobile sales driven by affiliates in one ordinary month. Read More …

Affiliate Networks Provide Infrastructure. Management is Separate

Posted on1 CommentCategoriesAffiliate Program Management

I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the network to take care of Read More …