September 2013 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on September 26th, 2013

It’s been 16 months since Convertro released their “Affiliate Cookie Stuffing 2.0” report revealing their list of the top 10 cookie stuffers to be aware of. Looking for more up-to-date information on the subject, I was pleasantly surprised to learn the company’s co-founder and CMO, David Perez, actually has substantial affiliate and affiliate management experience […]

Continue reading about Per Convertro One in Ten of Your Affiliates is Likely a Cookie Stuffer

Geno Prussakov on September 19th, 2013

Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd Crawford, for example, replied: @TrishaLyn […]

Continue reading about Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers

Geno Prussakov on September 17th, 2013

Not too long ago I announced my newest book — Quick Start Guide to Affiliate Marketing, a practical reference guide for aspiring affiliates. Just 4 days after the launch, the book became an absolute bestseller in all three Amazon’s sections where it was placed: E-commerce books, E-commerce eBooks, and eBooks on Web Marketing. Today is […]

Continue reading about Quick Start Affiliate Guide Downloaded More Than One Thousand Times

Geno Prussakov on September 11th, 2013

For advertisers that take orders over the phone a pay per call program is a must. It will draw impressive conversion rates (always higher than what affiliate click referrals will yield) and higher average order value (1.5 to 2 times higher than purely click/online-oriented campaigns), complementing your PPS and/or PPL affiliate program nicely. However, when […]

Continue reading about The Reason Why Pay-Per-Call Affiliates Do Not Join Your Program

Geno Prussakov on September 6th, 2013

In May of this year the inaugural European Affiliate Management Days was held in London. It was a success. Here is a video on it where you may find testimonials from Matthew Wood of PerformanceIN, Graham Jenner of, and Andrew Warren-Payne of Econsultancy, as well as a brief conference overview by yours truly: Let […]

Continue reading about (Video of) Affiliate Management Days London 2013 in Testimonials

Geno Prussakov on September 4th, 2013

It seems like only yesterday I conceived the idea of creating a niche conference — one dedicated to all things affiliate program management and affiliate program optimization. I called my brainchild Affiliate Management Days (or AM Days in short) and since our very first conference in 2012 we’ve already had four: two in San Francisco, […]

Continue reading about To Speak at Affiliate Management Days SF 2014, Apply by September 6