Per Convertro One in Ten of Your Affiliates is Likely a Cookie Stuffer

Posted on1 CommentCategoriesAffiliate Program Management, Interviews, Spyware & Parasites, Thoughts for Affiliates

It’s been 16 months since Convertro released their “Affiliate Cookie Stuffing 2.0” report revealing their list of the top 10 cookie stuffers to be aware of. Looking for more up-to-date information on the subject, I was pleasantly surprised to learn the company’s co-founder and CMO, David Perez, actually has substantial affiliate and affiliate management experience Read More …

Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers

Posted on4 CommentsCategoriesAffiliate Program Management

Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd Crawford, for example, replied: @TrishaLyn Read More …

Quick Start Affiliate Guide Downloaded More Than One Thousand Times

Posted on3 CommentsCategoriesAnnouncements

Not too long ago I announced my newest book — Quick Start Guide to Affiliate Marketing, a practical reference guide for aspiring affiliates. Just 4 days after the launch, the book became an absolute bestseller in all three Amazon’s sections where it was placed: E-commerce books, E-commerce eBooks, and eBooks on Web Marketing. Today is Read More …

The Reason Why Pay-Per-Call Affiliates Do Not Join Your Program

Posted on1 CommentCategoriesAffiliate Program Management

For advertisers that take orders over the phone a pay per call program is a must. It will draw impressive conversion rates (always higher than what affiliate click referrals will yield) and higher average order value (1.5 to 2 times higher than purely click/online-oriented campaigns), complementing your PPS and/or PPL affiliate program nicely. However, when Read More …

To Speak at Affiliate Management Days SF 2014, Apply by September 6

Posted onLeave a commentCategoriesAnnouncements

It seems like only yesterday I conceived the idea of creating a niche conference — one dedicated to all things affiliate program management and affiliate program optimization. I called my brainchild Affiliate Management Days (or AM Days in short) and since our very first conference in 2012 we’ve already had four: two in San Francisco, Read More …