If Hit by Search Engine Penalties, Do Not Close Affiliate Program!

Posted on12 CommentsCategoriesAffiliate Program Management, Online Marketing

Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by Google Penguin update due to Read More …

GeoRiot as Solution for International Affiliate Marketing. Interview

Posted on2 CommentsCategoriesInterviews

I have recently learned of an interesting solution for affiliate marketers that work with worldwide traffic, and are interested in routing their visitors to country-specific storefronts of the same merchant. This particular tool allows them to do it with a single “globally-aware” affiliate link. The solution has been invented by a Seattle-based company called GeoRiot. Read More …

Affiliate Marketing Training – Management Workshop in San Francisco

Posted onLeave a commentCategoriesAnnouncements

Interestingly enough, in late 2011 when blogging about “affiliate manager education in San Francisco in March” (implying the first Affiliate Management Days) Affiliate Summit’s Shawn Collins (coincidentally) antedated what is going to happen in early Spring of 2014. As you may have already heard, in March of 2014 (just like in 2012), the fifth Affiliate Read More …

Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent

Posted on11 CommentsCategoriesAffiliate Program Management

Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.” To prove affiliate marketing’s “seriousness” a good starting point would be an analysis of the ROI it yields. Yesterday my “in UK affiliate marketing’s ROI is £11 to every £1 spent” Read More …

Yandex Goes CPA, Brings Russian Affiliate Marketing Into Mainstream

Posted on11 CommentsCategoriesGeneral Discussion

Today’s major industry news comes from Russia. The country’s largest and most popular search engine Yandex (which is by far more popular than Google there) is transforming its product-search service Yandex.Market to encompass a Cost-Per-Action (CPA) model. Until today Yandex.Market was operating solely on Cost-Per-Click (CPC) basis. The new CPA model is already available for Read More …

American Marketing Association Baltimore: Affiliate Marketing Event

Posted onLeave a commentCategoriesAnnouncements

If you are looking for new customers, affiliate marketing is one of the most cost-efficient ways to land these. Whether you are looking for sales, leads, calls, subscriptions, downloads, free trial requests, or anything else… B2C or B2B… you must look into promoting your business via an affiliate marketing program. Earlier this year, gearing things more Read More …