Have you heard of the Internet Retailer’s new Top Tech 2014 Guide yet? This is an eBook based on their 2012 research of “the leading solutions providers to America’s top 1,000 retailers.” Among the providers analyzed they also looked into “affiliate marketing vendors” used by North America’s leading 1,000 e-retailers. They have ranked these based on “the combined 2012 online sales figures” of their “clients ranked in the Top 1000.”
Do not mistake these for affiliate-driven sales (which originally surprised me in this table). They were total online sales for each network’s IR Top 1,000 clients. Here’s the chart:
It is interesting to see that some 98.9% of all above-quoted 2012 sales, or nearly $232 billion, were placed with online stores that have their affiliate programs on the top 5 networks: Commission Junction ($137.4b), LinkShare ($43.9b), Google Affiliate Network ($37.9b), eBay Enterprise Affiliate Network ($9.3b), and ShareASale ($3.3b). With Google Affiliate Network out of the game now, we should really be taking “top 4” and not “top 5” now.