July 2014 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on July 30th, 2014

Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You recruit five assistants and give […]

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Geno Prussakov on July 22nd, 2014

So… the time has come for me to announce the winners of the contest for Affiliate Summit East 2014 passes. We’ve received really thoughtful comments from every entrant (for which I sincerely thank every one of those who took the time to submit them) and instead of picking the winners myself, I simply had no […]

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Geno Prussakov on July 21st, 2014

This morning as I was reviewing affiliate applications in our clients‘ programs, I had to dig into one specific affiliate’s feedback (it was a ShareASale-based affiliate program, and they equip their advertisers with this great feature). It was their negative score that raised a red flag. This affiliate positioned himself as a coupon-oriented affiliate, but […]

Continue reading about Setting Violator’s Commissions at Zero Hurts Other Affiliates

Geno Prussakov on July 9th, 2014

You may remember me announcing that these lessons were coming… Well, time flies, and after many hours put in by many people, my two-and-a-half-hours’ video course for aspiring affiliates is now live on Lynda.com! This video tutorial is split into 27 easily-digestible videos covering four major areas: (i) Introductory remarks and the fundamental affiliate marketing […]

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Have you seen Affiliate Summit‘s Tweet yesterday? In case you’ve missed it, it read: Only 35 days until Affiliate Summit East 2014. Register yet? http://t.co/ZtKCMT1QHr #ase14 — Affiliate Summit (@affiliatesummit) July 6, 2014 Affiliate Summit is affiliate marketing industry’s largest affiliate conference which is a must-attend due to many benefits, including the amazing networking and […]

Continue reading about Comment to Win a Networking Plus Pass to Affiliate Summit East 2014