RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates

Posted on6 CommentsCategoriesAffiliate Program Management

Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You recruit five assistants and give Read More …

Setting Violator’s Commissions at Zero Hurts Other Affiliates

Posted on5 CommentsCategoriesAffiliate Program Management

This morning as I was reviewing affiliate applications in our clients‘ programs, I had to dig into one specific affiliate’s feedback (it was a ShareASale-based affiliate program, and they equip their advertisers with this great feature). It was their negative score that raised a red flag. This affiliate positioned himself as a coupon-oriented affiliate, but Read More …

Video Lessons on Affiliate Marketing Fundamentals

Posted on1 CommentCategoriesAnnouncements, Thoughts for Affiliates

You may remember me announcing that these lessons were coming… Well, time flies, and after many hours put in by many people, my two-and-a-half-hours’ video course for aspiring affiliates is now live on Lynda.com! This video tutorial is split into 27 easily-digestible videos covering four major areas: (i) Introductory remarks and the fundamental affiliate marketing Read More …

Comment to Win a Networking Plus Pass to Affiliate Summit East 2014

Posted on6 CommentsCategoriesAffiliate Program Management, Announcements

Have you seen Affiliate Summit‘s Tweet yesterday? In case you’ve missed it, it read: Only 35 days until Affiliate Summit East 2014. Register yet? http://t.co/ZtKCMT1QHr #ase14 — Affiliate Summit (@affiliatesummit) July 6, 2014 Affiliate Summit is affiliate marketing industry’s largest affiliate conference which is a must-attend due to many benefits, including the amazing networking and Read More …