How to Leverage Affiliate Relationships to Create Content

Posted on3 CommentsCategoriesGeneral Discussion

Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Pete Campbell. Enjoy his first AM Navigator post below. Very few things in life are black and white (zebras and pianos are notable exceptions) and, more often than not, things fall into that difficult and morally ambiguous “grey area”. This is just as true Read More …

Are You Losing Active Affiliates Over Non-Converting Clicks?

Posted on7 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Affiliate managers focus on affiliate recruitment, and then sweat over affiliate activation; but do you realize that when you, finally, get affiliates to put up your links on their website(s) your conversion is then under scrutiny — their extremely critical scrutiny? There are very few affiliate programs that I promote on my blog, and when Read More …

Guidelines for Mobile-Friendly Affiliate Banners: Types, Sizes, etc

Posted on4 CommentsCategoriesAffiliate Program Management

Earlier this month in her FeedFront Magazine article entitled Six Essentials of Creative From Advertisers, a good friend and a fellow affiliate marketer, Kim Salvino, has mentioned something that has inspired this post. She underscored the importance of diversifying your creative inventory, and not only in terms of shapes and sizes, but also keeping “promotional Read More …