November 2014

Affiliate Marketing? Don't Get Tangled Up in Definitions!

Semantic discord – situation where two (or more) parties are misaligned on definitions of key terms which formulate a concept. I am an active user of Google Alerts and a number of other tools for online content monitoring. One of the key phases that I monitor daily is “affiliate marketing” […]

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Brands Need to Use Their Pool of Affiliates for Collaboration

In the affiliate marketing landscape where organisations continue to wrestle with their digital brand identity, they shouldn’t panic! Brands should make more use of the affiliate pool working in synergy to help the brand provide something that’s truly remarkable and authentic. It’s time for brands to consider their affiliate pool

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