March 2015 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on March 28th, 2015

On July 8, 2014 I published a series of twenty-seven video lessons on affiliate marketing. The course was created for aspiring affiliates. It was professionally shot and is being hosted/sold by Lynda.com. In under nine months this video course educated nearly 6,000 people from 116 countries. Earlier this year, my “Affiliate Marketing Fundamentals” video course was nominated for […]

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Julian Henrichs on March 18th, 2015

At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I have a pleasure of welcoming him as AM Navigator’s newest guest author. Meet Julian Henrichs and read his first post below. If you knew […]

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Geno Prussakov on March 4th, 2015

Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale placed through, free trial started, […]

Continue reading about Affiliate Program’s Performance is Everybody’s Business!