October 2015 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on October 29th, 2015

When I audit affiliate programs, one of the first things I analyse is how diversified their affiliate base is. It isn’t unusual for the chart to look something like this: Does the above pie chart look familiar? Keep reading then… No affiliate program has to be this heavily dependent on any one type of affiliates. However, […]

Continue reading about 18 Types of Affiliates (Most of Which You Do Not Yet Use)

Geno Prussakov on October 27th, 2015

It isn’t every month that affiliates of Amazon Associates program receive emails as strongly worded as the one that they have sent out on the afternoon of October 26, 2015. But the situation called for it and all Amazon.com’s affiliates who have not yet taken action to declare their websites as non-targeting “children under the age of […]

Continue reading about Amazon to Affiliates: Don’t Target Kids or Be Terminated

Geno Prussakov on October 13th, 2015

You will hear them called “adware,” “malware,” “parasiteware,” and “spyware;” you will see them come in forms of toolbars, browser plugins, BHOs, pop-ups, and pop-unders. As Harvard’s Ben Edelman would say, “the techniques vary, but the key tactic is the same” — “finding a way to get between the user and the merchant, in order to claim […]

Continue reading about Affiliate Toolbars, Adware and Malware: 19 Resources to Study

Geno Prussakov on October 8th, 2015

Earlier this week I spoke at Pubcon conference in Las Vegas. The topic of my presentation was Affiliate Marketing 2015. Among other things highlighted in my speech, I applauded Amazon for fairly treating those affiliates who appear to influence conversions the most — by driving the prospect to, actually, place an item into their online shopping cart. […]

Continue reading about Why All Amazon Affiliates Must Consider Add-To-Cart Buttons

Geno Prussakov on October 2nd, 2015

Following up on my previous post (where I summarized my findings on the top affiliate niches based on a research we’ve conducted across six U.S. affiliate networks), today I am bringing you detailed breakdowns of the categories into which the top affiliate programs fall on each of the analyzed networks. Together with the top categories and the number of […]

Continue reading about Top Affiliate Program Categories on 6 U.S. Affiliate Networks