Affiliate Marketing Tip of the Week: Competing with Amazon in SEO

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

In this week’s Affiliate Marketing Tip of the Week  we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing many brands’ affiliate marketing efforts, Read More …

Affiliate Marketing Tip of the Week: Updating Banners the Smart Way

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We are excited to introduce Affiliate Marketing Tip of the Week – a new section in which, on a weekly basis, AM Navigator will spotlight a useful tip to help affiliate marketers and/or affiliate managers optimize their work, handling things in a more efficient and, hence, more productive way. Below you will find the first Read More …

Affiliate Program Health Checklist: Free Comprehensive Evaluation

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The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs throughout the years, we couldn’t help but take note of the commonly reoccurring mistakes, areas of weakness, and plain pitfalls. To make sure that (in Read More …

Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction First things first… what is/was Read More …

Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

Posted on2 CommentsCategoriesAffiliate Program Management

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I. Non-Preventive Mechanism Lowering the violator’s commission rate does not prevent further violations. Read More …

Affiliate Program Management: Definition, Approaches, Risks

Posted onLeave a commentCategoriesAffiliate Program Management

Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr. Todd Dewett, likes to recommend Read More …

AM Navigator Named Best OPM Agency of the Year by Rakuten Marketing

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We are proud to announce AM Navigator as the winner of Rakuten Marketing‘s 2017 “OPM Agency of the Year” Golden Link award. These prestigious industry awards are meant to honor “the innovators, visionaries and digital marketing leaders” and, as I said it my acceptance speech, after training over 50,000 marketers through books and video courses, and Read More …