Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Affiliate Marketing Video Course

Affiliate Marketing Video Course (in 21 Languages for 4B People)

Ladies and Gentlemen, Overwhelmed with excitement, I have the pleasure to announce to you something that’s never been done before! For over 3 months, more than 50 people all around the globe (professional translators, videographers, and affiliate marketers who acted as proofreaders) have spent well over 700 hours to make […]

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Empower affiliates

10 Things Affiliate Managers Should Equip Affiliates With

Earlier today, every affiliate marketer aboard Amazon Associates program received the following announcement: We are being told that Amazon Associates‘ newly-created “Idea Hub” is meant to equip its affiliates with “content ideas such as inspirational promotions, events, deals, and products throughout Amazon in one place.” The idea isn’t new. We’ve

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Transformational leadership

Transformational Leadership in Affiliate Management Context

Leadership transforms management.  Transformational leadership, specifically, tends to work wonders when applied to any management environment, but especially when applied to affiliate management. Back in 1978, when James MacGregor Burns introduced the concept, he defined transformational leadership as a process in which “leaders and followers help each other to advance

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3 Problems with Calling Affiliate Marketing – a “Marketing Channel”

What’s wrong with calling affiliate marketing “a channel” of marketing? At least 3 things, and I dive into them in the below video: If, however, you’d rather review my points “in writing”, here are the three problems that calling affiliate marketing a “marketing channel” leads to: Problem #1: Misrepresentation An

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Brook Schaaf family

Affiliate Marketing – Sweet Spot Between Numbers and People [Affiliate Marketing Legends Interview with Brook Schaaf]

It’s been some time since I’ve published an interview in my “Affiliate Marketing Legends” series, and today I’m excited to bring you my newest guest — Brook Schaaf of FMTC. Here is his brief “profile” and my interview with him follows under it. Enjoy!! Name: Brook Schaaf Current Role: Owner

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Affiliate paid search

7 Aspects to Consider While Formulating Affiliate Paid Search Policy

Earlier this year, while discussing the best practices for the creation of an affiliate program agreement, we emphasized the importance of dedicating a portion of it to “Paid Search Campaigns”. Affiliates do use paid search, together with other online marketing channels, as they promote the businesses they work with and

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