The best affiliates are highly motivated to make sales and use whatever tools available to interest potential customers, including ever-developing technologies and apps. Although this is generally a good thing for the merchant, affiliate managers must be discerning which promotional methods are acceptable and which are not. Several types of […]
An Invisible Thief: Affiliate Adware and Plugins Read More »
When it comes to consideration of affiliates, advertisers usually focus on acquiring affiliates and providing them with promotional materials. However, the merchant has other responsibilities essential to sustaining a long-term and quality relationship with affiliates. Most of these responsibilities might not be what you would expect; it comes down to
Paving the Way for Smooth Affiliate Sales Read More »
As an affiliate manager who simultaneously uses both in-house tracking software and affiliate networks, I am constantly asked by prospective partners: “Why use both? What’s the difference?” With the wide variety of affiliate networks available, it might seem unnecessary to use a program for in-house affiliate tracking. Indeed, there is
Affiliate Tracking Software vs. Affiliate Networks: Why Not Both? Read More »
Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough. A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of
Recruiting New Affiliates – Tips, Tactics and Tools Read More »
We’ve all seen those ridiculous warning labels. We order a hot cup of coffee, and it warns “Caution! Contents are hot!” Icons on the package instruct us that children should not hide in the refrigerator and we should not microwave the cat. The fine print warns us what is not
How to Avoid Liability in Affiliate Marketing Read More »
<!~~~~~~~~~~~~~~~ Editor’s Note: Make sure your review site also complies with the FTC’s disclosure rules. ~~~~~~~~~~~~~~~ This August, Geno posted very useful data on the sources that consumers use in their pre-purchase product research. According to the report, review websites are in the top three online sources trusted by consumers.
How To Make an Affiliate Review Website Credible In Customers' Eyes Read More »
Have you ever seen one of those “Jack-of-all-Trades” websites, promoting everything from hosting services to vegan recipes? I see them way too often when going over affiliate applications, and vast majority of such websites perform poorly when it comes to conversions. Unfortunately, many affiliates in the pursuit of a revenue
Increase Affiliate Income by Learning Your Visitors' Intent & Needs Read More »
As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text
What Influences Affiliate Banner Performance the Most? Surprise Ahead Read More »
Note from Geno Prussakov: Two and a half months ago I opened AM Navigator to guest-blogging. The very next day we had our first-ever guest post by Graham Jenner. Today I welcome our newest guest blogger, Liliya Tyndyk. Enjoy her first AM Navigator post below. Getting your website noticed and
Increase Affiliate Earnings Opening Up To Guest Blog Posts Read More »